Leanpay is a technology company.
Leanpay is a pioneer of Buy Now Pay Later 3.0, focusing on responsible lending and financing purchases of any size with fairly priced loans.
Leanpay has raised $11.0M across 1 funding round.
Leanpay has raised $11.0M in total across 1 funding round.
Leanpay is a financial technology company pioneering Buy Now Pay Later (BNPL) 3.0 solutions, offering regulated, responsible installment payment options for purchases up to €12,000 across up to 60 installments. It serves both consumers seeking transparent, digital-first financing and merchants in ecommerce and brick-and-mortar retail, boosting sales, average order value, and customer engagement through an omnichannel platform.[1][2] With over 120,000 customers, €200M+ in loans issued, and expansions into Slovenia, Romania, and Hungary, Leanpay demonstrates strong growth momentum, evidenced by a €10M Series B raise in 2024.[2][4]
Leanpay was founded in 2017 in Ljubljana, Slovenia, by a team led by co-founder Miša Živić, alongside partners Janko Medja and Tilen Zugwitz, backed by investors like South Central Ventures (with Jure Mikuž on the board). The idea emerged to create the easiest in-house payment service for shopping, saving time for buyers and sellers online and offline, with a focus on regulated consumer credit.[2][3] Key milestones include securing a Slovenian credit license and market launch in July 2018, pre-seed and seed funding in 2019, full SISBON membership in 2020 (reaching 200 merchants and €12M in purchases), Series A in 2021, Romania launch and licensing in 2022, Hungary entry in 2023, and €10M Series B in 2024 amid €200M+ loans issued.[2][3]
(Note: Search results reference a separate French debt collection software "LeanPay" at leanpay.io, but context confirms this Slovenian BNPL firm at leanpay.com.[5][6])
Leanpay rides the BNPL explosion in Europe, particularly South and Eastern markets, where rising ecommerce, retail digitization, and demand for flexible financing amid economic pressures favor regulated alternatives to credit cards. Its timing aligns with post-2020 regulatory scrutiny on BNPL (e.g., EU pushes for licensing), positioning it ahead of less-regulated peers while enabling larger loans than typical interest-free plans.[1][2] Market forces like omnichannel retail growth and consumer preference for transparency work in its favor, as seen in €200M+ loans and multi-country expansion. Leanpay influences the ecosystem by setting a "responsible" standard, partnering with 200+ merchants to drive sales uplift and fostering BNPL maturity in underserved regions.[2][3]
Leanpay's regulated, scalable model positions it for accelerated European expansion, potentially targeting more CEE/Balkans markets post-€10M Series B. Trends like AI-driven credit scoring, deeper ERP integrations, and stricter EU BNPL rules will shape its path, enhancing risk management and merchant adoption. Its influence may evolve from regional pioneer to pan-European BNPL leader, empowering responsible consumer finance while sustaining 10x growth in loans and users—reinforcing its role as BNPL 3.0's vanguard.[2][4]
Leanpay has raised $11.0M in total across 1 funding round.
Leanpay's investors include 3TS Capital Partners.
Leanpay has raised $11.0M across 1 funding round. Most recently, it raised $11.0M Series B in July 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2024 | $11.0M Series B | 3TS Capital Partners |