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Leadfy builds a specialized lead generation platform, using market intelligence to deliver high-quality prospects for the automotive industry. It addresses the common challenge of auto dealers seeing low conversion from significant digital advertising spend. The platform identifies and qualifies qualified car buyers, streamlining the sales funnel and boosting dealership efficiency.
Founded in 2023, Leadfy was established by CEO Aurélio Araújo, CMO Alfredo Moreira, and CTO Eldon Clayton. Their insight arose from observing dealerships achieve inefficient online campaign returns despite substantial budgets. This prompted the creation of a precise lead acquisition strategy, leading to Leadfy’s inception in Brazil, now active across the US and Canada.
Leadfy primarily serves auto dealerships optimizing marketing spend and elevating sales conversion. The platform redefines automotive customer engagement by providing a consistent source of qualified buyers. Its vision is to empower dealerships with superior market intelligence, ensuring efforts translate into tangible growth and competitive advantage.
Leadfy has raised $120K across 1 funding round.
Leadfy has raised $120K in total across 1 funding round.
Leadfy has raised $120K across 1 funding round. Most recently, it raised $120K Seed in September 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2023 | $120K Seed | — | I2I Ventures, Techstars | Announced |
Leadfy is a Brazilian Martech (marketing technology) startup specializing in AI-powered lead generation and management platforms, primarily targeting the automotive sector but expanding into real estate (Leadfy Imob), solar/roofing, and other industries.[1][2][3][4][6][7] It builds SaaS tools for generating high-quality leads through advanced data analytics, hyper-personalized campaigns, and seamless integrations like WhatsApp, CRM systems, and APIs, serving businesses such as car dealerships, solar providers, and real estate professionals to solve inefficient lead capture, nurturing, and conversion challenges.[1][2][3][4] Key features include unlimited sub-accounts, AI conversational bots, split testing, online booking, pipelines, and real-time lead delivery, driving growth by automating marketing tasks and boosting sales pipelines with conversion-optimized strategies.[1][2][4]
The platform addresses pain points like generic ads and wasted leads by focusing on hyper-personalized targeting, attribution tools, and WhatsApp integration—crucial in markets like Brazil—while offering scalability for agencies via SaaS mode, branded apps, and rebilling options.[1][2] Growth momentum is evident in its recognition among Brazil's top startups, partnerships with investors like Google for Startups, and expansion to solar/roofing leads with GDPR-compliant funnels and real-time CRM transfers.[4][6][7]
Leadfy emerged as a Brazilian startup in the Martech space, with key figures Aurélio Araújo and André Perotto leading its development, focusing on transforming lead generation for high-touch sales like automotive.[2][3] The idea stemmed from inefficiencies in traditional ads, leveraging advanced data analytics and AI to create hyper-personalized campaigns that integrate with dominant channels like WhatsApp, particularly resonant in Brazil's market.[2] Early traction came from streamlining automotive sales processes, with smooth interfaces, powerful attribution, and tools that filter noise for sales teams, positioning it as a disruptor in dealership marketing.[2][3]
Its evolution includes sector-specific adaptations, such as Leadfy Imob for real estate lead management and extensions to solar/roofing via leadfy.ai, reflecting pivotal moments in scaling nationwide lead generation and earning spots in Brazil's top innovator lists.[4][6][7]
Leadfy rides the wave of AI-enhanced Martech amid rising demand for personalized, data-driven customer acquisition in fragmented markets like Brazil's vibrant startup ecosystem (4,720+ companies in IT, FinTech, etc.).[2][6] Timing is ideal with WhatsApp's dominance in emerging markets and GDPR-compliant tools enabling global solar/roofing expansion, capitalizing on renewable energy booms and automotive digital shifts post-pandemic.[1][2][4][7] Market forces favoring it include investor support from Google for Startups and Ace Ventures, fueling scale in high-growth sectors where traditional lead-gen fails due to ad fatigue and low conversions.[6]
It influences the ecosystem by accelerating productivity for sales-heavy industries, fostering innovation in lead-to-deal pipelines, and exemplifying Brazil's Martech rise—streamlining data-to-deals to make startups more competitive in a global slowdown.[2][6]
Leadfy is poised to deepen AI integrations, like advanced bots and predictive analytics, while expanding beyond automotive/solar into broader B2C verticals via its scalable SaaS model.[1][2] Trends like hyper-personalization, real-time data, and omnichannel (WhatsApp/CRM) will propel it, especially as renewable energy and real estate digitize amid economic pressures.[4][6][7] Its influence may evolve into a full Martech powerhouse, potentially attracting Series A funding to rival global players, turning more data into deals in underserved markets—empowering businesses as the ultimate leadfy in automation.
Leadfy has raised $120K in total across 1 funding round.
Leadfy's investors include i2i Ventures, Techstars.
