Layerise is a technology company.
Layerise has raised $5.0M across 2 funding rounds.
Layerise has raised $5.0M in total across 2 funding rounds.
Layerise ApS is a B2B SaaS company founded in 2019 and based in Denmark that builds a CDXP (Customer Data + Experience Platform) uniting customer data, brand-safe AI, post-sales experiences, and Digital Product Passport in one suite.[2][3] It serves physical product/hardware manufacturers and consumer brands, solving challenges like inefficient product onboarding, fragmented customer data, high support costs, and compliance by enabling QR-code-based instant access to manuals, personalized journeys, feedback loops, and hyper-targeted marketing.[1][3][4] With 20 employees, seed funding from investors like H Ventures, Heartcore, and Ulrik Bo Larsen, and a focus on sustainability (e.g., longer product use), Layerise shows early growth via design-led product acceleration and white-label progressive web apps supporting 32 languages.[2][4]
Layerise was founded in 2019 by Ervin Draganovic (CEO) in Denmark, starting as a two-person team with a design-first approach to become investment-ready quickly.[2][4] The idea emerged from reimagining after-sales service for manufacturers—replacing "dumb" paper manuals with instant, QR-scanable digital experiences akin to Tesla's, capturing customer data while providing assembly guides and support.[1][4] Early traction came from a mature brand and landing page that impressed VCs, securing seed funding despite the small team; the company was built using design techniques to accelerate product growth and highlight its "Layerise" ethos of elevating products toward IoT-like intelligence.[2][4]
Layerise rides the CDXP and Digital Product Passport trends, capitalizing on EU regulations mandating passports for sustainability tracking and post-purchase data in consumer goods.[3] Timing aligns with rising e-commerce/hardware demands for omnichannel personalization amid CRM fragmentation, where post-sales (80% of lifecycle) drives loyalty and recurring revenue over one-off sales.[1][3] Market forces like AI democratization and privacy laws (GDPR/CCPA) favor its brand-safe AI and compliance tools, influencing the ecosystem by enabling non-IoT products to act "smart"—boosting usage, reducing returns, and supporting SDGs via longer product lifespans.[2][3]
Layerise is poised to scale its seed-stage CDXP as regulations enforce Digital Product Passports and brands chase data-driven retention amid economic pressures on hardware margins.[2][3] Upcoming trends like AI personalization and sustainable supply chains will amplify its suite, potentially expanding to full IoT integrations or enterprise partnerships; however, G2 feedback notes a pivot toward marketing over pure support, signaling risks if integrations lag competitors.[5] Its influence could evolve from niche after-sales innovator to core infrastructure for customer-centric hardware, reinforcing the "layerise" bridge to a more sustainable digital-physical world—much like its QR lightning bolt promises instant transformation.[4]
Layerise has raised $5.0M in total across 2 funding rounds.
Layerise's investors include Capnamic Ventures, Frst, Jonathan Becker, Headline (formerly e.ventures), Heartcore Capital, Kima Ventures.
Layerise has raised $5.0M across 2 funding rounds. Most recently, it raised $4.0M Seed in June 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2021 | $4.0M Seed | Capnamic Ventures, Frst, Jonathan Becker, Headline (formerly e.ventures), Heartcore Capital, Kima Ventures | |
| Sep 1, 2020 | $1.0M Seed | Capnamic Ventures, Frst, Jonathan Becker, Headline (formerly e.ventures), Heartcore Capital, Kima Ventures |