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Laundryheap is a technology company.
Laundryheap has raised $6.1M across 2 funding rounds.
Laundryheap has raised $6.1M in total across 2 funding rounds.
Laundryheap offers dry cleaning and laundry services with free delivery within 24 hours, operating in multiple countries.
Laundryheap has raised $6.1M in total across 2 funding rounds.
Laundryheap's investors include Alexander Chikunov, The SideBySide Partnership, Simon Smith, QVentures.
Laundryheap is a tech-enabled on-demand laundry and dry cleaning service that collects, cleans, and delivers clothes to customers' doorsteps within 24 hours, primarily targeting busy professionals, families, and businesses like restaurants and hotels.[1][2][3] Founded in 2014 in London, it operates a capital-light model by outsourcing cleaning to partner facilities and using contract drivers, achieving profitability through repeat customers (over 80% of business) and healthy unit economics that enable break-even in new cities within 3-6 months.[1][2] The company has scaled globally to 17 countries—including the UK, US, UAE, Singapore, and Peru—across major cities, with integrations like Google's mobility stack reducing delivery windows by 50% for precise two-hour slots, driving customer satisfaction and expansion.[4][6]
Laundryheap was co-founded in 2014 by Deyan Dimitrov (CEO, with a finance and tech background) and Mayur Bommai in London, bootstrapped without VC funding.[1][2][3] The idea emerged from Dimitrov's personal frustrations with inefficient laundry services during his finance career (needing suits) and tech travels, spotting an opportunity to leverage unused nighttime capacity at dry cleaners and technology for on-demand convenience.[3] Early traction came from partnering with local facilities, learning operations hands-on, and emphasizing 24-hour turnaround at no extra cost via managed fleets—reaching break-even quickly and expanding to Birmingham, Manchester, Dublin, and Dubai by 2017.[1] Pivotal moments include acquiring six competitors like Laundrapp in 2022 and launching overnight express services for hotels.[3]
Laundryheap rides the on-demand economy wave, akin to Uber for everyday chores, capitalizing on time-poor urbanites outsourcing "domestic drudgery" amid rising gig work and dual-income households.[1][3][7] Timing aligns with post-2014 app proliferation and AI/logistics advancements (e.g., Google Cloud for ETAs), enabling seamless scaling from London to 17 countries amid a fragmented $100B+ global laundry market still dominated by inefficient traditional shops.[3][4][6] Favorable forces include untapped nighttime capacity, smartphone penetration, and consumer shifts toward convenience apps; it influences the ecosystem by acquiring competitors, partnering with hotels/tech firms like OniGroup, and proving bootstrapped tech can disrupt legacy services.[2][3][4]
Laundryheap's AI-driven, profitable model positions it for dominance in on-demand services, with recent expansions to 20+ cities signaling aggressive growth toward more markets like Latin America and Asia.[6][7] Trends like AI optimization for logistics, further hotel integrations, and potential B2B scaling (e.g., uniforms for businesses) will shape its path, while economic pressures favoring affordable outsourcing boost tailwinds.[3][7] Its influence may evolve from regional disruptor to global platform, potentially via more acquisitions or tech exports, reinforcing that tech can reinvent mundane industries like laundry into efficient empires—much like its founders turned a daily hassle into a "life-changing" service.[3]
Laundryheap has raised $6.1M across 2 funding rounds. Most recently, it raised $3.5M Series A in February 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 22, 2021 | $3.5M Series A | Alexander Chikunov | The SideBySide Partnership |
| Oct 9, 2017 | $2.6M Other Equity | Simon Smith, QVentures |