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§ Private Profile · San Mateo, CA, USA
Lattice Engines is a technology company.
Lattice Engines developed an AI-powered customer data platform for B2B predictive analytics, optimizing marketing and sales performance. Its core product utilized machine learning to synthesize diverse data sources, delivering actionable insights for account-based strategies. It enabled companies to identify high-value prospects, personalize outreach, and predict customer behavior, turning raw data into strategic intelligence.
Founded in 2006 by Shashi Upadhyay, Kent McCormick, and Andrew Schwartz, Lattice Engines arose from the insight that B2B enterprises struggled to effectively integrate and utilize their vast customer data. The founders aimed to build a platform automating complex data transformation into predictive intelligence, streamlining Go-to-Market efforts for improved efficiency.
The company's solutions served marketing and sales teams, providing a unified customer view and predictive scores to improve campaign effectiveness and conversions. Lattice Engines envisioned businesses proactively engaging with promising accounts, shifting from reactive strategies to a data-informed approach that maximized customer lifetime value and accelerated growth.
Lattice Engines has raised $63.0M across 3 funding rounds.
Lattice Engines has raised $63.0M in total across 3 funding rounds.
Lattice Engines has raised $63.0M in total across 3 funding rounds.
Lattice Engines's investors include Piper Sandler Merchant Banking, North Bridge, Sequoia Capital, Unusual Ventures, Blue Cloud Ventures, New Enterprise Associates, Pete Sonsini.
Lattice Engines has raised $63.0M across 3 funding rounds. Most recently, it raised $28.0M Series D in June 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2015 | $28M Series D | Piper Sandler Merchant Banking | North Bridge, Sequoia Capital, Unusual Ventures, Blue Cloud Ventures, NEW Enterprise Associates | Announced |
| Nov 1, 2012 | $20M Series C | Pete Sonsini | North Bridge, Sequoia Capital, Unusual Ventures | Announced |
| Jun 1, 2011 | $15M Series B | — | Sequoia Capital | Announced |
Lattice Engines was a B2B technology company that developed AI-powered, cloud-based predictive analytics platforms for marketing and sales.[1][2] It offered tools like the Predictive Insights Platform and Atlas, which analyzed internal and external data—including firmographics, technographics, buying signals, and behavioral data—to predict customer intent, score leads/accounts, enable audience segmentation, and activate campaigns across channels like ads, email, web, and sales tools such as Salesforce.[2][3][4] Serving enterprise clients like Dell, HP, and Microsoft, it solved the problem of fragmented online data overwhelming sales/marketing teams by stitching billions of data points into actionable insights for intelligent targeting and execution.[1][2][3] The company raised $80.75M, grew to over 65,000 active users, earned Gartner "Cool Vendor" recognition in 2013, and was acquired by Dun & Bradstreet in 2019.[1][2]
Founded in 2006 in San Mateo, California, by Shashi Upadhyay (CEO), Kent McCormick (President), and Andrew Schwartz (Chief Architect), Lattice Engines emerged to tackle the challenge of leveraging big data for B2B sales and marketing.[2][6] Upadhyay, with expertise in AI's business potential, drove the vision for data-driven applications that combined proprietary external signals with customer internal data.[3][6] Early traction came from its sales targeting tools, expanding in 2013 to predictive lead scoring for marketing; by then, it powered campaigns for major enterprises and integrated with platforms like Salesforce.[2][3] Pivotal moments included releasing Atlas in 2018 as the first B2B Customer Data Platform, boosting integrations with Marketo, Adobe, Google, and social channels, before its 2019 acquisition.[1][3]
(Note: Distinct from modern HR platform Lattice.com, which focuses on performance management AI.[5])
Lattice Engines rode the early 2010s big data and predictive analytics wave in B2B revenue operations, timing perfectly with exploding online signals and the need for AI to cut through data silos amid CRM proliferation.[2][3][6] Market forces like heterogeneous IT stacks and multi-channel buyer journeys favored its platform, which prefigured account-based marketing (ABM) leaders like 6sense and Demandbase by enabling intent-based targeting years ahead.[1] It influenced the ecosystem by normalizing external data enrichment in sales tools, paving the way for modern CDPs and ABM platforms, and demonstrating scalable AI for GTM before widespread adoption post-2019 acquisition integrated it into Dun & Bradstreet's offerings.[1][2][3]
Post-2019 acquisition, Lattice Engines' technology lives on within Dun & Bradstreet, likely enhancing their data intelligence for B2B sales amid rising ABM and gen AI trends in revenue ops.[1][2] Next steps could involve deeper AI evolutions like real-time intent prediction fused with LLMs, capitalizing on post-pandemic data growth and economic pressures for efficient GTM. Its legacy underscores how early data unification shaped today's $10B+ sales intelligence market, positioning D&B—and by extension, Lattice's DNA—to dominate as buyer journeys fragment further across digital channels.