Lasso MD is a technology company.
Lasso MD has raised $2.0M across 1 funding round.
Lasso MD has raised $2.0M in total across 1 funding round.
Lasso MD has raised $2.0M in total across 1 funding round.
Lasso MD's investors include Trestle Partners.
Lasso MD is a San Diego-based technology company providing an all-in-one marketing and software platform for dental and medspa practices.[1][3][5] It builds tools for website design, SEO, paid ads, lead generation, lead management, online scheduling, review management, and ROI analytics to help practices acquire new patients predictably while maximizing revenue.[1][3][5] Serving over 500 dental practices across 44 states, Lasso MD solves the problem of opaque, outsourced dental marketing by offering transparent, automated workflows that take under 10 minutes daily and deliver 3X-5X ROI in the first year for over 90% of customers.[1][5] The company has shown growth momentum, securing a $1 million investment facility from TIMIA Capital for hyper-growth and achieving $7.4 million in revenue with 25 employees.[1][3]
Lasso MD was founded in 2018 by Eric Bunnell, who grew up in a family of healthcare professionals and entrepreneurs, spotting dental practices' risky dependence on untrustworthy outsourced marketing vendors.[1][3][4] Frustrated by "sketchy and subpar" agencies that fudged analytics, Bunnell spent two years refining the product before officially launching in May 2020.[1][4] Early traction came quickly, enabling transparent, affordable marketing for over 500 practices across 44 states, with Kwan Lee as Chief Technology Officer supporting the tech build.[1] A pivotal moment arrived recently with TIMIA Capital's $1 million investment to fuel expansion.[1]
Lasso MD rides the martech wave in healthcare, targeting dentistry's fragmented $150B+ U.S. market where practices struggle with patient acquisition amid rising digital expectations.[1][2][3] Timing aligns with post-pandemic demand for contactless scheduling and data-driven marketing, amplified by AI tools for lead nurturing and ROI tracking.[5] Favorable forces include dental practices' shift from agencies to integrated SaaS amid labor shortages and economic pressures, positioning Lasso MD to capture share in a sector ripe for consolidation.[1][4] It influences the ecosystem by setting transparency standards, empowering 500+ practices to scale independently and challenging legacy vendors.[1][5]
Lasso MD's $1M funding signals acceleration toward national dominance in dental martech, potentially expanding to more medspa verticals or adjacent healthcare niches.[1][3] Trends like AI-enhanced personalization and omnichannel patient journeys will shape its path, boosting retention via predictive analytics.[2][5] Its influence may evolve by inspiring vendor accountability across healthcare, growing from 500 to thousands of practices as ROI transparency becomes table stakes—transforming how dentists view marketing from cost to revenue engine.[1][4]
Lasso MD has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in April 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2023 | $2.0M Seed | Trestle Partners |