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Lasso provides a specialized workforce management platform for the live events industry. Its core product integrates essential operational tasks, empowering event companies to streamline staff management comprehensively. The software centralizes scheduling, communication, onboarding, time tracking, payroll, and travel logistics into one system, enhancing productivity and organization for complex productions.
Clay Sifford founded Lasso, recognizing a critical need for dedicated operational support within the live events sector. He observed that event companies struggled with fragmented tools for managing their contingent workforces. Sifford envisioned a unified solution to centralize and optimize human resources workflows, drawing from his understanding of industry inefficiencies.
The platform serves diverse clients across the live events ecosystem, including production companies and venues. Lasso’s vision is to elevate the industry by equipping event professionals with tools to efficiently find, manage, and compensate their teams. This ensures seamless execution of exceptional performances, improving daily operations.
Lasso has raised $29.3M across 5 funding rounds.
Lasso has raised $29.3M in total across 5 funding rounds.
Lasso has raised $29.3M in total across 5 funding rounds.
Lasso's investors include BITKRAFT Ventures, Lowercarbon Capital, Outrun Ventures, QED Investors, Philippe Teixeira da Mota, Matt Breunsbach, Alex Welch, Jerry Murdock, Greylock Partners, Trinity Ventures, Chicago Ventures, MATH Venture Partners.
Lasso Technologies is an Industrial IoT company founded in 2008, specializing in integrated telematics systems that combine hardware like sensors, GPS, RFID, and mesh technologies with web-based software for real-time asset monitoring, tracking, and data analytics.[1][2][5] It serves industries including oil & gas, chemicals, transportation & logistics, construction, leasing, government, environmental, food & beverage, and agriculture, solving problems like inefficient operations, asset utilization, and decision-making through a unified platform that enables proactive management via satellite, cellular, or Wi-Fi networks.[1][6] The company emphasizes durable products, world-class support, and customizable solutions to help customers run more efficient, prepared operations, with a focus on real-time insights into asset health, location, and utilization.[1][5]
Lasso Technologies was founded in 2008 in Dallas, Texas, as a provider of telematics solutions amid growing demand for IoT in industrial sectors.[1][2] While specific founders are not detailed in available sources, the company emerged to address complex tracking and monitoring challenges in harsh environments, starting with integrated hardware-software systems for remote asset management.[1][5] Early traction came from serving diverse global industries like oil & gas and transportation, building long-term relationships through reliable, innovative products that coalesced multiple technologies into a single interface, evolving into a leader in decision-enabling IoT platforms.[1][6]
Lasso rides the Industrial IoT and telematics wave, capitalizing on trends like real-time data analytics and remote monitoring amid supply chain disruptions, sustainability demands, and digital transformation in heavy industries.[1][5] Timing aligns with post-2008 growth in GPS/satellite tech and 5G/cellular expansions, enabling scalable solutions for global operations where manual tracking fails.[6] Market forces like rising fuel costs, regulatory pressures for safety/emissions, and theft risks in logistics favor Lasso's geofencing, behavior monitoring, and optimization tools.[5] It influences the ecosystem by standardizing telematics interfaces, reducing operational silos, and empowering sectors like oil & gas to shift from reactive to proactive strategies.[1]
Lasso Technologies is poised to expand as IoT adoption accelerates in industrial sectors, potentially integrating AI for predictive maintenance and edge computing for faster insights. Trends like electrification of fleets, stricter environmental regs, and autonomous logistics will amplify demand for its versatile platform. Its influence may grow through partnerships or acquisitions, solidifying its role in efficient, data-driven operations—echoing its founding promise of better data for better decisions in an increasingly connected industrial world.[1][5]
Lasso has raised $29.3M across 5 funding rounds. Most recently, it raised $11.0M Series A in June 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2024 | $11.0M Series A | BITKRAFT Ventures, Lowercarbon Capital, Outrun Ventures, QED Investors, Philippe Teixeira da Mota | |
| Nov 7, 2022 | $5.0M Series A | Matt Breunsbach | |
| Feb 1, 2022 | $12.0M Seed | BITKRAFT Ventures, Lowercarbon Capital, Outrun Ventures, QED Investors, Philippe Teixeira da Mota | |
| Jul 25, 2013 | $1.3M Seed | Alex Welch | Jerry Murdock, Greylock Partners, Trinity Ventures |
| May 1, 2012 | $75K Seed | Chicago Ventures, MATH Venture Partners, OCA Ventures |