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§ Private Profile · New York City, NY, USA
Observability for Data Engineering Teams
Key people at Lariat Data.
Lariat Data was founded in 2021 by Aaditya Talwai (Founder) and Vikas Shanbhogue (Founder).
Lariat is a Continuous Data Quality monitoring platform to discover data bugs before your consumers do. Ensure data products don’t break even as business logic, input data and infrastructure change.
Use Lariat to define and then automatically extract, store and visualize data quality metrics on raw event-level data through to delivered data products.
Lariat Data was founded in 2021 by Aaditya Talwai (Founder) and Vikas Shanbhogue (Founder).
Key people at Lariat Data.
Lariat Data is a continuous data quality monitoring platform designed to help data engineering teams identify and resolve data anomalies before they impact end users[1][2]. The company addresses a critical pain point in modern data infrastructure: as organizations increasingly rely on data products to drive business decisions, the cost of data bugs—corrupted pipelines, schema changes, or logic errors—can be substantial. Lariat's core value proposition is straightforward: discover data bugs before consumers do by automating data quality validation and monitoring across the entire data stack[1][3].
The platform serves data engineers and data teams at organizations using cloud data warehouses like Snowflake, Google BigQuery, and AWS Athena[4]. Rather than requiring teams to build custom observability solutions or manually test data pipelines, Lariat provides a low-code approach to defining, extracting, and visualizing data quality metrics. Early adopters report significant productivity gains—one customer noted that migrating to Lariat allowed them to sunset nearly all ETL focused on building metrics, freeing up approximately 10% of engineering time that was previously spent on observability work[4].
Lariat Data was founded in 2021 by Vikas Shanbhogue (Co-founder & CEO) and Aaditya Talwai (Co-founder & CTO), both veterans of infrastructure and data engineering at tier-one technology companies[3]. Vikas brings 10 years of experience in big data, machine learning, and backend engineering, having previously served as Head of Platform at PlaceIQ before founding an ML consultancy[3]. Aaditya's background is equally strong—he spent a decade building DevOps and developer infrastructure products, including a notable tenure as a software architect at Datadog where he helped launch and scale the APM product across 100+ software runtimes and integrations. He has also built developer-facing products at Confluent and Bloomberg[3].
The founding team's pedigree reflects a deep understanding of the infrastructure and observability space. Their experience at companies like Datadog and Confluent—both of which built massive platforms around solving visibility problems for engineers—likely informed their recognition that data quality monitoring was an underserved market. The company was accepted into Y Combinator's Summer 2021 batch, validating the problem-solution fit early on[3]. Since inception, Lariat has raised $1.3 million in funding from notable investors including Y Combinator, 468 Capital, and Hike Ventures[2].
Rather than requiring teams to write custom Python scripts or maintain complex observability infrastructure, Lariat allows users to define data quality metrics using plain SQL[1]. This dramatically lowers the barrier to entry and reduces duplication across teams, creating a discoverable, auditable source of truth for metric definitions[1].
The platform leverages probabilistic data structures (sketches) that enable rapid aggregation of metrics—such as counting distinct values across dimensions—without requiring expensive requerying of underlying data[4]. This architectural choice delivers both speed and cost efficiency.
Lariat integrates natively with the tools data teams already use: Python pipelines, AWS Athena, Snowflake, and Google BigQuery[4]. The deployment experience is frictionless—customers report that integration with Athena and Snowflake is seamless, with minimal setup overhead[4].
Beyond detecting that data quality has degraded, Lariat helps teams identify *why*—pinpointing issues down to the specific pipeline job and code-level transformation responsible for bad data[1]. This moves the platform beyond simple alerting into actionable diagnostics.
One customer reported completing a full migration to Lariat in just 30 minutes, immediately eliminating the need for custom ETL-based observability work[4]. This speed of deployment is a significant competitive advantage in a market where data teams are resource-constrained.
Lariat operates at the intersection of two powerful trends: the explosion of data engineering as a discipline and the maturation of observability as a critical operational practice. As organizations have shifted from batch-oriented analytics to real-time, event-driven data architectures, the complexity of data pipelines has grown exponentially. Simultaneously, the success of observability platforms like Datadog and New Relic has established that visibility into system behavior is not a luxury—it's a necessity.
The data quality problem is particularly acute because it sits at the boundary between data engineering and data consumption. A bug in a data pipeline doesn't just affect the engineering team; it propagates downstream to analytics, machine learning, and business intelligence teams who rely on that data. The cost of a data quality incident—in terms of incorrect business decisions, lost trust, and remediation effort—can be substantial. Yet most organizations lack systematic approaches to preventing these incidents.
Lariat's timing is fortuitous. The modern data stack has fragmented into dozens of specialized tools (dbt, Airflow, Kafka, Spark, etc.), creating a need for a unified observability layer. The company is riding the wave of DataOps maturation—the recognition that data infrastructure requires the same rigor, monitoring, and automation that DevOps brought to software infrastructure. Additionally, as data becomes more central to competitive advantage, the willingness to invest in data quality tooling has increased substantially.
By establishing itself as the observability standard for data engineering teams, Lariat has the potential to become a foundational layer in the modern data stack—similar to how Datadog became foundational for application monitoring. The company's influence extends beyond its direct customers; it shapes how the broader data community thinks about quality, testing, and reliability.
Lariat Data represents a well-timed solution to a genuine infrastructure problem, backed by founders with deep credibility in the observability and infrastructure spaces. The company has achieved early product-market fit, as evidenced by customer testimonials highlighting dramatic productivity improvements and seamless integrations.
However, the company faces headwinds worth noting. As of the most recent data available, Lariat's status is listed as "Inactive" on Y Combinator's platform, and the team size remains at just 3 people[3]. This suggests the company may be in a holding pattern, exploring strategic options, or operating in stealth mode. The data quality monitoring space is also becoming increasingly crowded, with larger players like Datadog, Soda, and Great Expectations expanding into this territory.
Looking forward, Lariat's trajectory will likely depend on whether the founding team can scale the organization and maintain product differentiation as competition intensifies. The company's technical approach—particularly its use of probabilistic data structures for efficient aggregation—provides a defensible moat, but execution and go-to-market strategy will be critical. If Lariat can establish itself as the developer-first, low-friction standard for data quality monitoring, it has the potential to capture significant value in a market that is only beginning to mature.
The broader lesson: as data infrastructure becomes more complex and data-driven decisions become more consequential, the demand for observability and quality assurance tools will only grow. Lariat is positioned at the right intersection of this trend, even if its current trajectory remains uncertain.
