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§ Private Profile · London, United Kingdom
LandVault is a technology company.
LandVault builds foundational infrastructure for the 3D internet, specializing in immersive technology and digital twins. The company develops platforms and tools facilitating the creation, deployment, and monetization of digital content within virtual environments. This approach empowers creators and enterprises to establish and scale their virtual presences effectively.
Samuel Huber founded the precursor entity, which pivoted and rebranded as LandVault in 2022. Huber’s insight came from identifying the crucial need for accessible infrastructure to underpin the burgeoning metaverse economy. He recognized expanding digital worlds demanded dedicated tools for commercial viability, guiding the company’s evolution to immersive technology.
LandVault serves brands, creators, and businesses seeking to establish and grow within the 3D internet. The company’s vision is to accelerate the growth and broad adoption of the metaverse. Providing fundamental building blocks, LandVault aims to cultivate a dynamic, economically vibrant digital landscape for global users and enterprises.
LandVault has raised $39.0M across 5 funding rounds.
Key people at LandVault.
LandVault was founded in 2017 by Samuel Huber (Founder & CEO) and Joe Bachle-Morris (Co-Founder and COO).
LandVault has raised $39.0M in total across 5 funding rounds.
LandVault has raised $39.0M across 5 funding rounds. Most recently, it raised $3.0M Series B in March 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2023 | $3M Series B | — | Penny JAR Capital, Mark Cuban, Gemini, Hodico, Kingsway Capital, Sebastien Borget | Announced |
| Oct 1, 2021 | $25M Series B | — | Ambridge Capital, Andreessen Horowitz, Elefund, Force Over Mass Capital, TWO Sigma Ventures, Andy Johns, Chris Murphy | Announced |
| Sep 1, 2020 | $2M Series A | — | Gotham GAL Ventures, Notion Capital, Pitango Venture Capital, TDJ Pitango Ventures, Mark Williamson | Announced |
| Jun 1, 2020 | $7M Series A | — | Andreessen Horowitz, Force Over Mass Capital, TWO Sigma Ventures, Andy Johns, Chris Murphy | Announced |
| Nov 1, 2018 | $2M Seed | — | Andreessen Horowitz, Force Over Mass Capital, TWO Sigma Ventures, Andy Johns, Chris Murphy | Announced |
LandVault is a metaverse and immersive technology company specializing in building, optimizing, and monetizing virtual real estate and 3D experiences. It developed proprietary, platform-agnostic tools that enable brands to create data-driven metaverse projects, serving clients like Heineken and Mastercard with over 100 million square feet of virtual land managed, nearly 300 completed projects, and a team of more than 120 full-time creators.[1][2][5] The company solves the challenge of entering and profiting from gaming, VR/AR, and metaverse environments by offering end-to-end solutions from ideation to analytics, accelerating the metaverse economy while promoting fairer digital wealth distribution.[1][2]
Founded in 2017, LandVault grew rapidly in gaming and pivoted to metaverse focus in 2021, achieving strong momentum through awards like the World Future Awards for Metaverse Experience and culminating in its 2024 acquisition by Infinite Reality at a $450M valuation.[1][2][3][4]
LandVault was founded in 2017 in England, initially helping brands build and grow in gaming environments before expanding into the metaverse in 2021.[1] Key leadership includes Sam Huber, who previously built Admix (an in-game advertising platform) and acquired LandVault in June 2022 to merge operations under the LandVault name, leveraging its expertise in 3D world building for metaverse and brand activations.[4] The idea emerged from untapped opportunities in immersive tech: Huber spotted LandVault's prominence in metaverse projects amid the rise of the 3D internet, including gaming, virtual worlds, and cryptoassets, addressing gaps in authentic monetization like product placement in virtual spaces.[4]
Early traction came from rapid scaling to manage massive virtual real estate and collaborations with major brands, leading to nearly 300 projects and recognition as a metaverse leader by 2024, when Speedinvest-listed it as a portfolio company before the Infinite Reality acquisition.[2][3][4]
LandVault rides the resurgence of the metaverse and immersive 3D internet, intersecting gaming, VR/AR, and virtual economies amid renewed interest post-2022 hype cooldown.[4] Timing aligns with maturing tech like platform-agnostic tools and analytics, enabling brands to monetize virtual real estate as physical-digital convergence accelerates—Huber argues the metaverse "isn't dead" but evolving into practical applications like 3D shopping and events.[4]
Market forces favoring it include exploding demand for immersive brand experiences and Web3 ventures, bolstered by its scale (100M+ sq ft virtual land) and acquisitions signaling consolidation in a fragmented space.[2][3][4] It influences the ecosystem by pioneering fair wealth distribution in digital realms, equipping creators and brands to thrive, and accelerating adoption through accessible tech that bridges gaming origins to broader metaverse prosperity.[1][2]
Post-2024 acquisition by Infinite Reality, LandVault integrates into a larger immersive tech powerhouse, likely expanding iR Studio's no-code 3D tools for broader web3 and enterprise use.[3][4][6] Trends like AI-driven virtual worlds, spatial computing (e.g., Apple Vision Pro ecosystem), and programmatic monetization in AR/VR will shape its path, positioning it to lead equitable metaverse growth amid rising brand investments.[2][4]
Its influence may evolve from builder to ecosystem enabler, powering scalable 3D experiences that redefine digital economies—echoing its founding mission to accelerate metaverse prosperity through tech.[1]
Key people at LandVault.
LandVault was founded in 2017 by Samuel Huber (Founder & CEO) and Joe Bachle-Morris (Co-Founder and COO).
LandVault has raised $39.0M in total across 5 funding rounds.
LandVault's investors include Penny Jar Capital, Mark Cuban, Gemini, HodICo, Kingsway Capital, Sebastien Borget, Ambridge Capital, Andreessen Horowitz, Elefund, Force Over Mass Capital, Two Sigma Ventures, Andy Johns.
