Landit

High-Level Overview

Landit is a SaaS platform specializing in personalized career pathing and coaching, designed to boost the success and engagement of women and diverse groups in the workplace.[1][2][3][4] It serves Fortune 1000 companies, high-growth firms, and nonprofits—such as Pfizer, Workday, MetLife, ADP, GSK, The Ford Foundation, and USTA—by integrating with HR systems like SAP SuccessFactors, Workday, and Oracle to deliver tailored playbooks, executive coaching, skill development, personal branding tools, accomplishment tracking, and opportunity mapping.[1][3][4] The platform solves career stagnation at inflection points by providing "one size fits one" guidance, driving outcomes like 120% increased mobility (e.g., promotions within 12 months), 125-200% higher retention and engagement, and reduced attrition costs.[1][3][4]

Launched around 2014-2015 and headquartered in New York, Landit has raised $15.25M-$19M in funding, participated in SAP.io accelerator, and achieved B Corporation status, emphasizing inclusive talent development across 40+ countries.[1][2][3]

Origin Story

Landit was founded in 2014 (or launched in 2015) by Lisa Skeete Tatum, a former VC General Partner at Cardinal Partners with prior experience at Procter & Gamble and GE Capital.[1][2][3] Tatum, recognized in Forbes 50 Over 50 for Black women in tech, created the platform to address career ownership challenges, particularly for women and underrepresented groups at key inflection points where direction is unclear despite expectations to self-drive.[1][3] Early traction came via the SAP.io accelerator, partnerships with blue-chip enterprises, and integration with major HR platforms, fueling growth to serve global customers and deliver proven ROI metrics like mobility gains.[1][3][4]

Core Differentiators

• Personalized "One Size Fits One" Pathing: Delivers interactive, tailored career playbooks with customized next steps, skill-building content, personal branding tools, accomplishment tracking, and internal opportunity mapping—integrated seamlessly with HR systems for rapid deployment.[1][3][4]
• Human-Centric Coaching Network: Provides ICF-certified executive coaches, professional development resources, and personal boards of advisors, blending tech with human expertise for underrepresented talent.[1][2][3][5]
• Data-Driven Insights and Scale: Offers organizational metrics on mobility challenges, first-time manager issues, and diversity gaps; customers report 120% mobility uplift, 125% retention boost, and 200% engagement increase.[1][3][4]
• Inclusivity Focus with Proven ROI: B Corp-certified, targets women/diverse groups but scales enterprise-wide; quick launch, turnkey webinars, and manager support differentiate it in DEI tech.[3][4]

Role in the Broader Tech Landscape

Landit rides the wave of DEI and employee experience transformation, amid rising demands for inclusive talent retention post-pandemic and in hybrid work eras, where companies face mobility stagnation and attrition costs.[1][3][4][6] Timing aligns with HR tech maturation—e.g., Workday Ventures partnership and integrations—capitalizing on market forces like talent shortages, equity mandates, and "goal getting" shifts from generic goal-setting tools.[4][6] It influences the ecosystem by enabling data-backed DEI strategies for Fortune 1000s, accelerating diverse promotions, and setting benchmarks for scalable, personalized upskilling in a $100B+ HR tech market.[1][3]

Quick Take & Future Outlook

Landit is poised to expand as AI-enhanced personalization and DEI regulations intensify, potentially deepening Workday/HR integrations and global reach beyond 40 countries.[4][6] Trends like skills-based hiring and manager enablement will amplify its tools, evolving it from niche DEI player to core employee lifecycle platform—watch for Series B+ funding or acquisitions by HR giants. This builds on Tatum's vision, democratizing career success to make "work working for everyone."[1]