LANDBAY

Landbay operates as a specialist lending platform that facilitates investment in the UK’s private rented sector by funding residential buy-to-let mortgages. The company provides a digital infrastructure that connects institutional capital with mortgage demand, offering a streamlined process for originating and managing these specific types of loans. This approach allows for efficient deployment of capital into the housing market, supporting both property investors and the broader rental sector.

The company was co-founded by John Goodall in 2014, stemming from an initial insight that the traditional buy-to-let lending market presented significant opportunities for improvement for all involved parties. This founding vision aimed to enhance the lending experience for brokers, borrowers, and investors by leveraging technology to create a more transparent and efficient financial ecosystem within the property market. Goodall brought extensive experience to this venture, guiding Landbay’s early development.

Landbay primarily serves mortgage brokers and their clients, who are buy-to-let landlords, by providing access to tailored mortgage products. It also caters to institutional investors seeking opportunities in the UK’s residential property finance. The company’s long-term vision is centered on making the buy-to-let mortgage market more accessible and fluid, continually refining its platform to meet evolving market demands and foster sustainable growth within the private rented sector.