Lalo is a company.
Lalo has raised $6.0M across 1 funding round.
Key people at Lalo.
Lalo has raised $6.0M in total across 1 funding round.
Lalo is a New York-based startup founded in 2018 that designs and sells premium baby and toddler products, including furniture and gear for mealtime, playtime, and bathtime.[2][3][5] It targets millennial and Gen Z parents with safe, stylish, durable essentials that prioritize design, sustainability, and functionality, solving the problem of fragmented, low-quality baby goods markets by offering a cohesive product family for repeat purchases.[3][5][6] Serving modern families via e-commerce, physical stores, and major retailers like Target, Lalo has raised $17.2M in funding up to Series A-II, employs around 45 people, and reported 70% sales growth quarter-over-quarter by late 2022, with retail expansion including a flagship NYC store.[2][4][5]
Lalo was co-founded in 2018 (some sources note 2019 activity) by Michael Wieder (now president and CMO) and Greg Davidson (CEO), who met at job platform WayUp where Davidson led sales and Wieder handled brand partnerships.[3][4] Neither was a parent at launch but spotted a gap in the splintered baby products market—companies focused on single items like strollers in one-off sales models—envisioning a brand for ongoing family needs.[3] Early challenges included securing funding, but persistence and product expansion attracted $15.7M+ from investors like Forecast Labs and Babylist; they started with a showroom for customer feedback, proving in-person value with 50% conversion on appointments.[3][4] Pivotal traction came from e-commerce scaling, supply chain wins amid disruptions, and landing Target shelves in 2023.[2][3]
(Note: Search results mention a separate unrelated Seattle "death tech" startup also called Lalo, launched 2020-2021 for family memory-sharing, but context and prominence point to the baby products company as the primary match.[1])
Lalo rides the boom in premium parenting gear, fueled by millennial/Gen Z priorities for safety, design, sustainability, and tech-infused products amid e-commerce and retail resurgence post-pandemic.[3][4] Timing aligns with market fragmentation leaving room for brands like Lalo to consolidate categories, plus supply chain recoveries enabling scale.[2][3] It influences the ecosystem by normalizing stylish baby essentials at mass retailers like Target, bridging DTC innovation with big-box accessibility, and fostering loyalty through IRL touchpoints in a digital-first world.[3][4]
Lalo's trajectory points to multi-store expansion, broader product lines for growing families, and deeper retail penetration, leveraging its high-growth model and $17.2M war chest.[2][4] Trends like sustainability demands and premiumization in baby goods will propel it, potentially evolving influence via international scaling or acquisitions in the $11B+ e-comm/home goods space.[2][3] As a startup redefining parenting gear, Lalo exemplifies how targeted design captures enduring family loyalty in a competitive market.
Lalo has raised $6.0M in total across 1 funding round.
Lalo's investors include Fin Capital, Inspired Capital, Oak HC/FT, Pareto Holdings, SciFi VC, Trajectory Ventures, Ansaf Kareem, Kevin Weil, Omri Dahan.
Key people at Lalo.
Lalo has raised $6.0M across 1 funding round. Most recently, it raised $6.0M Seed in July 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2021 | $6.0M Seed | Fin Capital, Inspired Capital, Oak HC/FT, Pareto Holdings, SciFi VC, Trajectory Ventures, Ansaf Kareem, Kevin Weil, Omri Dahan |
