Loading organizations...
Kwit, based in Strasbourg, France, develops mobile applications designed to assist individuals in quitting smoking and overcoming nicotine addiction through gamification, cognitive behavioral therapy, and behavioral change techniques. The health tech company's freemium app, which promotes healthier lifestyles, has been downloaded between 1.5 million and 4 million times globally, primarily serving users in Europe and America. Kwit reports an 84% success rate at three months for active users and was recently recognized by the WHO as the first validated smoking cessation app after a six-month evaluation process. The team comprises approximately 10-15 individuals, including co-founder Geoffrey Kretz, co-founder Marine, and first employee Luz Andrea, a CBT psychologist. The organization has received support from partners like Haleon Cohort 3 & Beyond. Kwit was founded in 2016 by Geoffrey Kretz.
Kwit has raised $2.0M across 1 funding round.
Kwit has raised $2.0M in total across 1 funding round.
Kwit is a Strasbourg-based technology startup that develops a mobile app for smoking cessation, leveraging cognitive behavioral therapy (CBT), gamification, and positive reinforcement to help users quit smoking and vaping permanently.[1][2][3] The app serves smokers worldwide seeking to break addiction, addressing the challenge of relapse through personalized tracking, progress dashboards, diaries, achievements, and health benefit visualizations, with a reported 21% success rate—three times higher than traditional methods.[2][4] It boasts nearly 2 million downloads, over 200,000 active users (one-third in France), availability in 15 languages, and frequent top rankings in App Store Health & Fitness categories, while offering free basic access and a premium subscription for advanced features like a 9-step preparation program.[2][4][5]
Kwit was founded by Geoffrey Kretz, an entrepreneur with expertise in user experience and development, having previously worked for banks and biotech firms, bringing a technical yet human-centered approach to consumer apps.[2] The idea emerged from a focus on using data, personalization, and CBT to drive lasting behavioral change against smoking addiction, which causes over 7 million deaths annually; the app was built as a WHO-validated tool combining science-backed interventions with engaging gamification.[1][3] Early traction included rapid global expansion to 15 languages, approaching 2 million downloads, and pivotal studies validating its 21% success rate, with key milestones like the 2021 launch of the 9-step preparation program based on transtheoretical models and collaborations with institutions.[2][3][5]
Kwit rides the wave of digital health and behavior change apps, capitalizing on rising smartphone penetration and demand for accessible, non-pharmacological addiction solutions amid global anti-smoking efforts.[3] Timing aligns with post-pandemic health awareness and AI/personalization trends in wellness tech, where gamified apps outperform traditional methods by boosting motivation and addressing public health crises like smoking-related COPD and mortality.[2][3] Market forces favoring Kwit include app store dominance in key regions, freemium models driving scale, and institutional partnerships amplifying credibility; it influences the ecosystem by pioneering data-informed retention strategies and holistic quit-smoking tools, inspiring similar apps while contributing to research on gamification's impact.[1][2][5]
Kwit is poised for expansion by enhancing AI-driven personalization, integrating vaping cessation fully, and scaling partnerships for broader public health programs like workplace or campus initiatives.[3] Trends like wearable integration for real-time health tracking and global tobacco control policies will propel growth, potentially pushing active users beyond 200,000 toward millions with sustained 2-year retention focus.[2] Its influence may evolve from niche quit-smoking leader to a platform for habit-building across addictions, solidifying its role in tech-driven behavioral health. This positions Kwit as a prime example of how gamified, science-led apps transform personal challenges into scalable victories.
Kwit has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in January 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2021 | $2M Seed | — | Angel Invest, DST Global, Kima Ventures, Lakestar, Mexpand Family Office, Zeev Capital, Eric Nadalin, Matthias Hilpert, Tony Jamous, Will Brooks, Will Martin | Announced |
Kwit has raised $2.0M in total across 1 funding round.
Kwit's investors include Angel Invest, DST Global, Kima Ventures, Lakestar, mExpand Family Office, Zeev Capital, Eric Nadalin, Matthias Hilpert, Tony Jamous, Will Brooks, Will Martin.
