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§ Private Profile · Chicago, IL, USA
SaaS financial data platform offering data cleaning, aggregation, analysis, modeling, and KPI dashboards for SaaS founders.
KPI Sense, based in Chicago, IL, United States, develops financial data cleaning, aggregation, and analysis tools specifically for SaaS founders. The platform provides end-to-end financial services, including modeling and KPI dashboards, designed to assist SaaS businesses in making data-driven decisions and leveraging financial metrics for strategic growth. Operating on a B2B SaaS subscription model, the company has served over 80 founders with a team of 1-10 employees. As of approximately 2021, KPI Sense had raised $1.5 million in capital, reporting $1.2 million in revenues. The organization was founded in 2019 by William Cordes, an alumnus of The Ohio State University and an active angel investor, who previously established Cordes Consulting. Its business model centers on B2B SaaS subscription model serving SaaS founders and finance professionals. Self-funded.
KPI Sense has raised $1.0M across 1 funding round.
KPI Sense has raised $1.0M in total across 1 funding round.
KPI Sense is a technology company specializing in financial reporting and strategic financial services tailored for SaaS (Software as a Service) companies. Their core product is a hybrid platform combining software and managed services that aggregates, cleanses, and analyzes financial, billing, and customer data to generate SaaS-specific KPIs and forecasts. This enables SaaS CFOs, finance teams, founders, and CEOs to better understand their business performance, make informed decisions, and accelerate capital raising efforts. The company serves primarily SaaS startups and growth-stage technology firms, helping them with financial modeling, forecasting, and investor reporting. KPI Sense is currently growing, with about 15 employees and plans to double its headcount by the end of the year[1][2][5].
Founded in 2019 and headquartered in Chicago, Illinois, KPI Sense was created to address the unique financial reporting challenges faced by SaaS companies. Traditional finance systems often fail to capture the nuances of SaaS business models, leading to inefficient and frustrating financial processes. Will Cordes, the founder and CEO, led the development of a platform that integrates accounting, billing, and customer data into a technology-agnostic reporting system tailored specifically for SaaS metrics. Early traction came from working closely with SaaS customers to build customized financial dashboards and models, which helped these companies raise capital faster and make strategic decisions with clarity[1][2].
KPI Sense rides the growing trend of SaaS companies demanding more sophisticated, real-time financial insights tailored to their unique business models. As SaaS adoption expands, the complexity of financial data and the need for precise forecasting and investor communication increase. Traditional finance tools and spreadsheets are inadequate for these demands, creating a market opportunity for specialized platforms like KPI Sense. The timing is critical as SaaS startups face intense pressure to demonstrate growth, retention, and profitability metrics to investors and board members. By providing a finance-as-a-service hybrid solution, KPI Sense influences the broader SaaS ecosystem by improving financial transparency, accelerating fundraising, and enabling data-driven strategic decisions[1][2][5].
Looking ahead, KPI Sense is positioned to capitalize on the continued growth of the SaaS sector and the increasing sophistication of financial management within it. Their plans to double headcount indicate scaling ambitions, likely expanding their product capabilities and client base. Trends such as increased investor scrutiny, demand for real-time financial insights, and the rise of hybrid software-service models will shape their journey. KPI Sense’s influence may evolve from a niche SaaS financial reporting tool to a broader strategic partner for SaaS companies navigating growth, fundraising, and M&A. Their ability to integrate complex data sources and provide actionable insights will remain a key competitive advantage, helping SaaS companies turn financial data into a strategic asset[1][2][5].
KPI Sense has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in March 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2021 | $1M Seed | Network Ventures | Alumni Ventures, Chingona Ventures, Seven Seven SIX, Alex Lieberman, Nathaniel Whittemore, Goldin Ventures | Announced |
KPI Sense has raised $1.0M in total across 1 funding round.
KPI Sense's investors include Network Ventures, Alumni Ventures, Chingona Ventures, Seven Seven Six, Alex Lieberman, Nathaniel Whittemore, Goldin Ventures.