Knowify

# High-Level Overview

Knowify is a cloud-based construction project management and accounting software platform designed specifically for trade contractors and specialty contractors.[1][2] The company builds an integrated solution that helps small to medium-sized construction businesses manage projects, teams, and finances in a single platform, complementing QuickBooks Online with specialized tools for the construction industry.[1]

Knowify serves trade contractors by solving a critical pain point: the complexity of managing construction operations without requiring expensive, enterprise-grade software designed for large corporations.[1] The platform addresses the full lifecycle of construction work—from bidding and proposals through project management, scheduling, time tracking, invoicing, and financial reporting.[3] By automating administrative tasks and providing real-time visibility into project profitability and cash flow, Knowify enables contractors to reclaim time spent on desk work and focus on field operations.[1][3]

Origin Story

Knowify was founded in 2012 by Dan de Roulet Jr., who was motivated by a fundamental insight about the construction industry.[1][2] De Roulet recognized an irony at the heart of construction businesses: most workers entered the field specifically to avoid desk work, yet construction business owners are burdened with complex administrative responsibilities.[1] This observation became the company's north star—to minimize and simplify administrative work so construction business owners could focus on what they do best.

The company is headquartered in New York City and has grown to approximately 34-37 employees.[2][4] Marc Visent serves as co-founder and CEO, managing the team's strategy while playing a significant role in the product's technical development and design.[1] The founding team's deep understanding of construction workflows—and the frustration contractors experience with generic software—shaped Knowify's design philosophy from inception.

Core Differentiators

• Purpose-built for construction: Unlike generic accounting or project management tools, Knowify was engineered from the ground up with specialty contractors in mind, incorporating construction-specific features like pay apps, progress billing, change order management, and AIA billing.[1][3]

• Seamless QuickBooks integration: Knowify positions itself as the strongest QuickBooks Online sync in construction, creating a unified financial ecosystem rather than forcing contractors to manage disconnected systems.[3]

• Accessibility and simplicity: The platform prioritizes intuitive design and ease of use, deliberately avoiding the complexity and high cost of enterprise ERP systems.[1] Pricing starts at just $99/month, making it accessible to small contractors.[3]

• Real-time financial visibility: Knowify automatically tracks expenses, payments, and projected profitability at the project level, providing WIP (work-in-progress) reporting and financial insights that help contractors make data-driven decisions.[3]

• Automation-first approach: The platform reduces manual work through automated expense tracking, invoice generation based on project budgets, and daily logging capabilities.[3]

• U.S.-based support: Knowify offers best-in-class onboarding, training, and support with a fully U.S.-based support team, differentiating itself through customer service quality.[3]

Role in the Broader Tech Landscape

Knowify operates within the broader trend of vertical SaaS adoption, where software companies build specialized solutions for specific industries rather than offering horizontal platforms.[1][2] The construction industry has historically lagged in digital transformation compared to other sectors, creating a significant opportunity for purpose-built software.

The company benefits from several market tailwinds: the construction industry's ongoing digital maturation, the shift toward cloud-based accounting and project management, and the growing recognition that small-to-medium businesses need affordable, specialized tools rather than expensive enterprise software.[1] Knowify's partnership with Intuit through the Developer Growth Program positions it within the broader QuickBooks ecosystem, amplifying its reach and credibility.[5]

By solving the specific pain points of trade contractors—complexity, time burden, and lack of financial visibility—Knowify influences the construction tech ecosystem by demonstrating that vertical specialization can outperform horizontal solutions in serving niche markets effectively.

Quick Take & Future Outlook

Knowify has established itself as a focused player in construction software by deeply understanding its customer base and building solutions that directly address their workflows and pain points. The company's emphasis on simplicity, affordability, and QuickBooks integration positions it well as construction businesses increasingly digitize operations.

Looking forward, Knowify's growth will likely be shaped by continued adoption of cloud-based tools in construction, the industry's ongoing labor challenges (which make administrative automation increasingly valuable), and potential expansion of its feature set to address adjacent pain points like workforce management and supply chain visibility. The company's Great Place to Work certification and employee-centric culture suggest it has built organizational foundations to support scaling.[4] As construction becomes more technology-enabled, Knowify's mission to free contractors from desk work while providing financial control will remain increasingly relevant.