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§ Private Profile · Singapore, Central Region, Singapore
Online travel platform for booking tours, activities, and in-destination services for travelers worldwide, with instant confirmation.
Klook operates Asia’s leading platform for booking travel experiences, tours, and in-destination services, headquartered in Hong Kong, China. The company functions as a commission-based marketplace, connecting travelers directly with over 3,000 operators offering 30,000+ services across 120+ destinations via its website and mobile app. Serving over 60 million monthly visitors, primarily Millennials and Gen Z, its platform emphasizes user-friendly experiences available in 15 languages. Klook has raised nearly US$100 million in venture capital by 2017, including a US$60 million Series C round. Lead investors include Sequoia Capital, Goldman Sachs, Matrix Partners, and HSG. The platform was founded in September 2014 by Ethan Lin, Eric Gnock Fah, and Bernie Xiong. Its business model centers on commission-based marketplace connecting travelers directly with suppliers and operators for bookings, funded through venture capital investments.
Klook has raised $1.0B across 9 funding rounds.
Klook has raised $1.0B in total across 9 funding rounds.
Klook has raised $1.0B across 9 funding rounds. Most recently, it raised $100.0M Other Equity in February 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 12, 2025 | $100M Venture Round | Vitruvian Partners | — | Announced |
| Dec 7, 2023 | $210M Venture Round | — | — | Announced |
| Jan 25, 2021 | $200M Series E | Aspex Management | — | Announced |
| Apr 1, 2019 | $230M Series D | Softbank | Accel, Koch Fund, OurCrowd, Sequoia Capital China | Announced |
| Aug 1, 2018 | $200M Series D | — | OurCrowd | Announced |
| Oct 1, 2017 | $60M Series C | — | Accel, Koch Fund, OurCrowd, Sequoia Capital China | Announced |
| Mar 1, 2017 | $30M Series B | — | Accel, Koch Fund, Sequoia Capital China | Announced |
| Oct 16, 2015 | $5M Series A | Francis Leung, Matrix Partners | — | Announced |
| May 31, 2015 | $1.5M Seed | — | — | Announced |
Klook has raised $1.0B in total across 9 funding rounds.
Klook's investors include Vitruvian Partners, Aspex Management, SoftBank, Accel, Koch Fund, OurCrowd, Sequoia Capital China, Francis Leung, Matrix Partners.
Klook is a Hong Kong-based online travel and experiences platform that enables users to discover, book, and redeem activities such as tours, attractions, local transport, accommodations, and staycations worldwide.[1][2][4] Founded in 2014, it serves travelers seeking seamless access to over 500,000 handpicked experiences in more than 2,300 destinations, available in 15 languages and 41 currencies via its app and website, solving the problem of fragmented bookings for in-destination services at guaranteed best prices.[2][3][6] The company achieved unicorn status in 2018 after raising over $720 million across funding rounds, shifted to domestic travel post-2020 with new offerings like car rentals, reached $3 billion in annualized sales by 2023 (nearly tripling 2019 levels), and became cash flow positive mid-2023, demonstrating strong growth momentum amid travel recovery.[1][3]
Klook was founded in 2014 by CEO Ethan Lin, COO Eric Gnock Fah, and CTO Bernie Xiong in Hong Kong, driven by a mission to "bring the world closer together through incredible experiences" and help globetrotters "Keep Looking" for amazing activities.[1][3][5] The idea emerged from the founders' frustration with inefficient booking processes for tours and attractions, leading them to build a platform for digitalizing and simplifying access to these services.[1][8] Early traction came via expansion into international markets, bolstered by a $30 million Series B from Sequoia Capital; pivotal moments included unicorn valuation in 2018 after a $200 million round and a 2020 pivot to domestic travel amid border closures, introducing staycations and mobility options while raising further funds to evolve into a full-service online travel agency.[1]
Klook stands out in the travel experiences market through these key strengths:
Klook rides the wave of experience-led travel, fueled by millennials and Gen Z preferences for authentic, insta-worthy activities over traditional sightseeing, amplified by post-pandemic demand for domestic and "bleisure" trips.[3] Timing aligns with digital transformation in tourism—mobile bookings now dominate, with Klook's API integrations and AI enhancing personalization amid market forces like rising APAC outbound travel and sustainability mandates.[1][3][6] It influences the ecosystem by partnering with platforms like Grab, uplifting local operators through technology, and setting standards for ethical tourism, competing with GetYourGuide and Peek while leading in Asia's fragmented experiences sector.[1][4]
Klook's cash flow positivity and tripled sales signal resilience, positioning it to capture further growth in AI-enhanced personalization, sustainable experiences, and emerging markets like Europe.[3][5] Trends like experiential "joy-seeking" travel and Web3 integrations could propel expansion, potentially via IPO as hinted in filings, evolving its influence from APAC dominator to global leader in digitalizing travel's essence.[1][7][8] This builds on its core mission, ensuring travelers worldwide keep discovering joy through accessible, responsible adventures.