Kissmetrics is a company.
Kissmetrics has raised $11.2M across 4 funding rounds.
Key people at Kissmetrics.
Kissmetrics was founded by Hiten Shah (Co-Founder and CEO).
Kissmetrics has raised $11.2M in total across 4 funding rounds.
Key people at Kissmetrics.
Kissmetrics was founded by Hiten Shah (Co-Founder and CEO).
Kissmetrics has raised $11.2M in total across 4 funding rounds.
Kissmetrics's investors include 2xN, Bono, Founder Collective, Garden City Companies, Hanabi Capital, M13, Obvious Ventures, True Ventures, Yes VC, Biz Stone, Bryan Meehan, Evan Williams.
Kissmetrics is a behavioral analytics company founded in 2008 that builds tools for tracking user behavior across web and mobile platforms to optimize conversions, engagement, and retention.[1][2] It serves businesses in marketing and product development, solving problems like identifying bottlenecks, reducing churn, and analyzing multi-channel attribution through features such as A/B testing, email automation, funnel visualization, and real-time debugging.[1][2][5] The platform has powered over 10,000 companies, raised $16.4M in funding (last round Series C-II in 2013), and remains operational from San Francisco, though recent growth data is limited.[1][2]
Kissmetrics was co-founded in 2008 by Hiten Shah and Neil Patel, who had previously built successful products like Crazy Egg (launched 2005), a heatmap tool for website insights, after failing with nearly a dozen earlier ventures.[3][4][5][6] Shah and Patel, brothers-in-law, started collaborating around 2003 when Patel was still in high school, initially through SEO consulting and self-funded software experiments, including spending $1M on a hosting company that failed.[3][4] The idea for Kissmetrics emerged from client pain points: driving traffic but lacking visibility into how visitors engaged and converted on sites, leading to tools that tied data to user identities.[4][5] Early traction built on lessons from Crazy Egg's launch, which used a 20,000-email list from targeted ads; Kissmetrics iterated through customer talks after initial struggles, achieving hundreds of weekly sign-ups in early access.[5]
Kissmetrics rode the early 2010s wave of growth hacking and product-led analytics, timing perfectly with SaaS explosion where traffic acquisition alone failed without engagement insights.[3][4][5] Market forces like rising e-commerce, mobile apps, and data-driven marketing favored its tools, influencing competitors (e.g., FullStory, Kubit) by popularizing behavioral funnels and identity resolution amid privacy shifts.[1][5] It shaped the ecosystem by humanizing analytics—making complex user data actionable for non-technical teams—paving the way for modern platforms emphasizing retention over raw visits.[2][5]
Kissmetrics endures as a Series C-stage player with stable revenue (~$5.8M) and a 2020 relaunch under new management, including a new CEO/CTO, signaling adaptability despite stagnant funding since 2013.[1][2] Next steps likely involve AI-enhanced behavioral prediction and privacy-compliant tracking amid regulations like GDPR/CCPA, capitalizing on trends in zero-party data and composable analytics. Its influence could grow by evolving into a full growth suite, influencing startups much like its founders' prior hits shaped heatmap tools—reinforcing that listening to users builds enduring analytics leaders.[5]
Kissmetrics has raised $11.2M across 4 funding rounds. Most recently, it raised $3.0M Series B in June 2015.
