KisaanSay is a technology company.
KisaanSay has raised $2.0M across 1 funding round.
KisaanSay has raised $2.0M in total across 1 funding round.
KisaanSay has raised $2.0M in total across 1 funding round.
KisaanSay's investors include GSF Accelerator, Jungle Ventures.
KisaanSay is an agritech startup founded in 2023 that connects Indian farmers directly with consumers through authentic, single-origin food products like dry fruits, ghee, groceries, flours, spices, sweeteners, and healthy snacks.[1][3][4] It serves consumers seeking premium, natural, and traceable foods while partnering with 15 Farmer Producer Companies (FPCs) representing over 25,000 farmers across 7 states, using a co-brand and co-profit model to ensure sustainable livelihoods and supply chain transparency.[1][2][4] The company solves inefficiencies in agriculture and food distribution by leveraging technology—such as a farmer app for inventory tracking, blockchain for traceability, and AI-driven demand forecasting—while maintaining end-to-end control from cultivation to delivery, targeting both online/offline channels and the "food away from home" market like restaurants.[1][2]
KisaanSay has shown strong early growth, raising ₹21 Cr ($2 Mn+) in pre-seed funding as of January 2025, employing 53 people, and attracting 47K web visits in the last 30 days.[1][3] Its focus on ESG principles, quality standardization, and provenance-based products positions it as a trusted brand in India's expanding agritech sector, projected to reach $49B by 2030.[2]
KisaanSay emerged from the vision of founders Nitin Puri (CEO) and Vaishali Puri, who bring deep expertise in agribusiness and finance.[2][4] Nitin Puri has over 25 years in senior roles at ITC, Reliance Retail, MCX, and Yes Bank, spanning sales, operations, supply chain, commodities, retail, and banking; he holds a B.Tech from NIT Kurukshetra, MBA from IRMA Anand, and AMP in Agribusiness from Cornell University.[4] Vaishali Puri contributes 22+ years in finance, accounts, audit, and NBFC, with leadership at Deloitte, WNS, and SEWA Grih Rin, and is a Chartered Accountant from Nagpur University.[4] Other founders include Vaishali Mehta and Manoj Karki.[1]
The idea stemmed from Nitin's global and Indian food system exposure, aiming to bridge farmers and consumers amid agritech's robust growth (11.4-12.9% CAGR to 2030).[2] Launched in Gurugram (with Noida operations), it quickly gained traction via its co-profit model, securing pre-seed funding on January 15-16, 2025, and building partnerships with FPCs for direct sourcing.[1][3]
KisaanSay stands out in agritech through these key strengths:
KisaanSay rides India's agritech boom, fueled by digital transformation in food systems and rising demand for traceable, sustainable products amid a market growing to $49B by 2030 and $74B by 2034.[2] Perfect timing aligns with post-pandemic supply chain disruptions, consumer shifts to provenance-rich foods, and government pushes for FPCs, positioning it to disrupt fragmented farm-to-fork links.[1][2] Favorable forces include tech adoption (AI/blockchain), e-commerce expansion, and ESG mandates, enabling small farmers to compete globally.[2][4]
It influences the ecosystem by empowering FPCs, setting benchmarks for ethical models, and demonstrating how tech scales rural enterprises—potentially inspiring similar ventures in emerging markets.[2]
KisaanSay's momentum—fresh funding, tech stack, and farmer network—signals scalability toward nationwide dominance in premium agrifoods.[1][3] Next steps likely include expanding FPC partnerships, enhancing AI/blockchain for predictive scaling, and entering exports or new categories like ready-to-eat snacks. Trends like precision agriculture, climate-resilient farming, and D2C growth will propel it, evolving its influence from niche connector to systemic transformer in sustainable food chains.[2][4] This "From the Farmer" ethos could redefine trust in India's $600B+ food market, delivering value from soil to shelf.
KisaanSay has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in January 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2025 | $2.0M Seed | GSF Accelerator, Jungle Ventures |