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KisaanSay, based in Gurugram, India, connects Indian farmers directly with consumers by retailing authentic, single-origin food products through a "Packed at Source" model, ensuring 100% traceability. The company employs a co-brand and co-profit strategy, partnering with 25 farmer enterprises across nine states to offer over 100 products in 12 categories, including dry fruits, ghee, and spices. This model empowers approximately 50,000 farmers to process, brand, and sell their produce directly. KisaanSay has secured $6 million in total funding, comprising a $2 million pre-seed round led by Jungle Ventures and a $4 million Series A round led by NABVENTURES (AgriSURE Fund). The organization was founded by Nitin Puri, Vaishali Puri, Vaishali Mehta, and Manoj Karki. Its business model centers on co-branding and co-profit partnerships with farmer enterprises, selling through direct-to-consumer platform, e-commerce, quick-commerce, and retail outlets.
KisaanSay has raised $2.0M across 1 funding round.
KisaanSay has raised $2.0M in total across 1 funding round.
KisaanSay has raised $2.0M in total across 1 funding round.
KisaanSay's investors include GSF Accelerator, Jungle Ventures.
KisaanSay has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in January 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2025 | $2M Seed | — | GSF Accelerator, Jungle Ventures | Announced |
KisaanSay is an agritech startup founded in 2023 that connects Indian farmers directly with consumers through authentic, single-origin food products like dry fruits, ghee, groceries, flours, spices, sweeteners, and healthy snacks.[1][3][4] It serves consumers seeking premium, natural, and traceable foods while partnering with 15 Farmer Producer Companies (FPCs) representing over 25,000 farmers across 7 states, using a co-brand and co-profit model to ensure sustainable livelihoods and supply chain transparency.[1][2][4] The company solves inefficiencies in agriculture and food distribution by leveraging technology—such as a farmer app for inventory tracking, blockchain for traceability, and AI-driven demand forecasting—while maintaining end-to-end control from cultivation to delivery, targeting both online/offline channels and the "food away from home" market like restaurants.[1][2]
KisaanSay has shown strong early growth, raising ₹21 Cr ($2 Mn+) in pre-seed funding as of January 2025, employing 53 people, and attracting 47K web visits in the last 30 days.[1][3] Its focus on ESG principles, quality standardization, and provenance-based products positions it as a trusted brand in India's expanding agritech sector, projected to reach $49B by 2030.[2]
KisaanSay emerged from the vision of founders Nitin Puri (CEO) and Vaishali Puri, who bring deep expertise in agribusiness and finance.[2][4] Nitin Puri has over 25 years in senior roles at ITC, Reliance Retail, MCX, and Yes Bank, spanning sales, operations, supply chain, commodities, retail, and banking; he holds a B.Tech from NIT Kurukshetra, MBA from IRMA Anand, and AMP in Agribusiness from Cornell University.[4] Vaishali Puri contributes 22+ years in finance, accounts, audit, and NBFC, with leadership at Deloitte, WNS, and SEWA Grih Rin, and is a Chartered Accountant from Nagpur University.[4] Other founders include Vaishali Mehta and Manoj Karki.[1]
The idea stemmed from Nitin's global and Indian food system exposure, aiming to bridge farmers and consumers amid agritech's robust growth (11.4-12.9% CAGR to 2030).[2] Launched in Gurugram (with Noida operations), it quickly gained traction via its co-profit model, securing pre-seed funding on January 15-16, 2025, and building partnerships with FPCs for direct sourcing.[1][3]
KisaanSay stands out in agritech through these key strengths:
KisaanSay rides India's agritech boom, fueled by digital transformation in food systems and rising demand for traceable, sustainable products amid a market growing to $49B by 2030 and $74B by 2034.[2] Perfect timing aligns with post-pandemic supply chain disruptions, consumer shifts to provenance-rich foods, and government pushes for FPCs, positioning it to disrupt fragmented farm-to-fork links.[1][2] Favorable forces include tech adoption (AI/blockchain), e-commerce expansion, and ESG mandates, enabling small farmers to compete globally.[2][4]
It influences the ecosystem by empowering FPCs, setting benchmarks for ethical models, and demonstrating how tech scales rural enterprises—potentially inspiring similar ventures in emerging markets.[2]
KisaanSay's momentum—fresh funding, tech stack, and farmer network—signals scalability toward nationwide dominance in premium agrifoods.[1][3] Next steps likely include expanding FPC partnerships, enhancing AI/blockchain for predictive scaling, and entering exports or new categories like ready-to-eat snacks. Trends like precision agriculture, climate-resilient farming, and D2C growth will propel it, evolving its influence from niche connector to systemic transformer in sustainable food chains.[2][4] This "From the Farmer" ethos could redefine trust in India's $600B+ food market, delivering value from soil to shelf.
