Kiq

Kiq is a fully app-based mobile virtual network operator (MVNO) based in Manila, Philippines, allowing users to personalize data, call, text plans, and add-ons entirely through its dedicated application. Launched in August 2025 by Smart Communications, a subsidiary of PLDT, Kiq specifically targets Gen Z users seeking flexible, digital-first mobile services with features like eSIM number selection and adjustable plan validity. The platform operates on a modern cloud-based infrastructure, separate from legacy systems, which enables prioritized network access for its subscribers in high-traffic areas. This distinct operational model aims to offer a highly customizable and convenient mobile experience, moving away from traditional fixed-plan offerings. Its initial launch campaign was developed by DDB Philippines' Espresso+ unit. Kiq was founded in 2025.