Kin Community is a company.
Kin Community has raised $12.0M across 1 funding round.
Key people at Kin Community.
Kin Community has raised $12.0M in total across 1 funding round.
Kin Community is a digital media and entertainment company specializing in celebrity-driven lifestyle programming targeted primarily at diverse women’s audiences. It produces and distributes high-quality, female-focused video content across lifestyle verticals such as food, fashion, beauty, DIY, home, health and wellness, parenting, and entertainment. Kin Community serves both consumers through its content and brands through custom content programs and collaborations with creators. The company aims to empower female voices and build a community around shared lifestyle interests, leveraging a network of creators primarily on platforms like YouTube. It has demonstrated growth momentum by expanding its content offerings, international reach, and branded content capabilities, including the establishment of Kin Studios for branded content production[1][2][3][5].
Kin Community was founded in 2007 (some sources cite 2011 as the formal launch under DECA) as part of YouTube’s Original Channel Initiative, which invested $100 million in original content channels. The company was created to build a multi-channel network (MCN) focused on lifestyle content for women, emphasizing collaboration with female creators. Early traction included partnerships with major platforms and brands, such as Warner Bros. representing The Ellen Show YouTube channel, and the Emmy-winning web series Lizzie Bennet Diaries. Kin Community evolved from relying on YouTube funding to developing its own advertising sales and branded content production, culminating in the formation of Kin Studios in 2015 to produce custom branded content with creators. The company was acquired by Webedia in 2017 and later its MCN assets were acquired by Jellysmack in 2020, reflecting its evolution and integration into larger media ecosystems[1][3][5].
Kin Community rides the trend of digital video content consumption growth, especially among female audiences seeking lifestyle content online. The timing aligns with the rise of multi-channel networks and influencer-driven marketing, where brands increasingly invest in authentic creator partnerships. Market forces such as the shift from traditional TV to digital streaming, the growth of social media platforms like YouTube, and the demand for diverse, relatable content favor Kin’s model. By empowering female creators and producing branded content, Kin influences the broader ecosystem by shaping how lifestyle content is created, distributed, and monetized in the digital age. Its integration into larger media groups also reflects consolidation trends in digital media[1][3][5].
Looking ahead, Kin Community is positioned to continue leveraging creator-driven content and branded partnerships as digital video consumption grows and advertisers seek targeted engagement with female audiences. Trends such as short-form video, social commerce, and international expansion will likely shape its journey. Its ability to innovate in content formats and deepen brand collaborations will be critical to maintaining influence. As digital media consolidates, Kin’s integration with larger media entities may provide scale and resources to compete effectively. The company’s focus on diverse women’s lifestyle content remains a strong niche with growth potential, tying back to its mission of empowering female creators and audiences in the evolving digital entertainment landscape[1][2][3][5].
Key people at Kin Community.
Kin Community has raised $12.0M in total across 1 funding round.
Kin Community's investors include Cota Capital, Glencrest Group, ICONIQ Capital, Mayfield, Norwest Venture Partners, Pear VC, Rally Ventures, Trinity Ventures, Webb Investment Network.
Kin Community has raised $12.0M across 1 funding round. Most recently, it raised $12.0M Series C in September 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2014 | $12.0M Series C | Cota Capital, Glencrest Group, ICONIQ Capital, Mayfield, Norwest Venture Partners, Pear VC, Rally Ventures, Trinity Ventures, Webb Investment Network |
