Karumi

Karumi, a Y Combinator company founded in 2025 by Toni Lopez and Pablo Omenaca, is a San Francisco, CA-based AI platform delivering personalized, interactive product demos via live video calls with AI agents. Operating 24/7 in any language, this subscription-based SaaS platform provides real-time, guided product walkthroughs where AI agents navigate actual software, answer questions, and personalize the experience. During early launch activity, it delivered over 1,000 AI demos within 24 hours, demonstrating significant early traction for the 2-employee company. Primarily targeting B2B software companies, the platform integrates with CRM systems like Salesforce and HubSpot for lead qualification and routing. It also ensures SOC 2, GDPR, and ISO 27001 compliance, alongside automatic product update capability. The firm focuses on primary target: SaaS companies requiring on-demand product demos, estimated ~17,000 SaaS companies represent initial addressable market. Deployment occurs on landing pages, in-app, and via outbound emails.

High-Level Overview

Karumi is an AI-powered product demo platform that delivers personalized, live product demonstrations within video calls, operating 24/7 to engage prospects instantly without scheduling delays. It serves businesses of all sizes—from small to enterprise—by automating and scaling demo-driven customer interactions, reducing manual workload, and improving conversion rates through hyper-personalized, interactive demos tailored to each prospect’s context and CRM data[1][2][4]. The platform also supports multilingual demos and integrates with CRM systems, enabling companies to optimize sales, support, and onboarding processes efficiently.

Origin Story

Karumi was founded by a team with expertise in AI and sales automation, emerging from the need to overcome traditional demo scheduling bottlenecks and improve customer engagement at scale. The idea originated from recognizing that live demos are critical yet resource-intensive and often delayed, which hampers sales momentum. Early traction came from companies adopting Karumi’s AI agents to provide instant demos, leading to improved lead capture and funnel conversion without increasing headcount[4]. While specific founding year and founders’ names are not detailed in the search results, Karumi’s evolution reflects a focus on agentic AI that acts autonomously in live sales environments.

Core Differentiators

• Agentic AI Demo Delivery: Karumi’s AI joins live video calls and interacts with the product as a real user would, navigating interfaces and answering questions in real time, unlike static or pre-recorded demos[3].
• Hyper-Personalization: Demos adapt dynamically to each prospect’s needs, context, and CRM data, ensuring relevance and engagement[1][6].
• 24/7 Availability: The AI demo agent operates around the clock, enabling prospects to access demos anytime without human scheduling constraints[2][5].
• Multilingual Support: Supports multiple languages, broadening global reach and accessibility[2][3].
• CRM Integration and Analytics: Automatically records transcripts, gathers demo analytics, and feeds actionable insights into CRM systems to streamline follow-ups and sales strategies[3].
• Scalability: Handles unlimited incoming demo requests, maintaining consistent quality without additional human resources[2][3].
• Ease of Implementation: Designed for simple setup and scaling, allowing companies to quickly deploy and benefit from AI-driven demos[4].

Role in the Broader Tech Landscape

Karumi rides the growing trend of AI automation in sales and customer engagement, addressing the increasing demand for personalized, on-demand digital experiences. The timing is critical as businesses seek to reduce friction in sales cycles and scale outreach without proportional increases in sales staff. Market forces such as the rise of remote work, globalized customer bases, and the need for real-time interaction favor AI-driven demo solutions. Karumi influences the ecosystem by setting new standards for interactive, agentic AI in sales, pushing competitors and startups to innovate in AI personalization, automation, and CRM integration[1][2][3].

Quick Take & Future Outlook

Karumi is positioned to expand its influence as AI adoption in sales accelerates. Future growth will likely involve deeper AI capabilities for even more nuanced personalization, broader language and regional support, and tighter integration with sales and marketing platforms. Trends such as conversational AI, real-time analytics, and AI-driven customer success will shape Karumi’s evolution. Its ability to reduce human workload while enhancing customer experience will keep it relevant as companies prioritize scalable, data-driven sales processes. Karumi’s continued innovation could redefine how product demos are delivered, making instant, personalized demos a standard expectation in B2B and SaaS sales.

This forward momentum ties back to Karumi’s core mission: transforming product demos from a bottleneck into a seamless, scalable, and highly personalized engagement channel powered by AI.