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Kammok is an Austin, Texas-based outdoor gear manufacturer specializing in innovative hammocks and sleep systems, including products like the Roo Double hammock and Ursa Sleep System, designed for both daily use and extensive adventures. The company operates with a triple bottom line, integrating human flourishing, environmental impact, and social good into its business model, notably through partnerships with organizations such as 1% For The Planet and Malaria No More. Kammok generates an estimated annual revenue of $2,000,000 and maintains a team of 11 to 20 employees. The company has secured $208,900 in total funding across various rounds, contributing to an estimated valuation of $6,400,000. Its business model primarily involves direct product sales via e-commerce channels and a flagship store. Founded in 2011 by Greg McEvilly.
Key people at Kammok.
Key people at Kammok.
Kammok is a direct-to-consumer outdoor gear company founded in 2011, specializing in adventure-grade camping hammocks, shelters, insulation, and accessories designed for durability, portability, and performance.[1][2] It serves outdoor enthusiasts—from backyard campers to backcountry adventurers—solving the problem of unreliable resting gear by offering lighter, tougher products with lifetime warranties, 100% recycled materials, and capacities up to 500 lbs, like the flagship Roo Double hammock.[2][3] Operating on Shopify Plus with 80 products averaging $356 in price and a team of 11-50, Kammok demonstrates strong eCommerce scalability and customer loyalty, evidenced by 4,000+ five-star reviews.[1][6]
Kammok was founded in 2011 by Greg McEvilly, a natural leader passionate about merging community, business, and the outdoors.[1][2] McEvilly designed the company's flagship Roo Double hammock to provide comfort and durability on the wildest adventures, prioritizing lighter, tougher gear than competitors.[2] Early traction came from this vision, evolving into a full line of technical outdoor products while upholding core values of adventure, community, and love—backed by an Adventure Grade guarantee.[2] Today, as a certified B Corp and Climate Neutral business, Kammok emphasizes sustainable production from the start.[4]
Kammok rides the surge in outdoor recreation and sustainable consumer goods, fueled by post-pandemic demand for portable, eco-friendly adventure gear amid climate awareness.[2][4] Timing aligns with eCommerce growth for DTC brands, leveraging Shopify Plus for scalability in a $100B+ global outdoor market where consumers prioritize durability and ethics—B Corp status differentiates it from mass-market competitors.[1][4] By influencing the ecosystem through upcycling, lifetime warranties, and community stories, Kammok promotes longer gear lifecycles, reducing waste and inspiring "more time outside" in a tech-enabled retail landscape.[2][4]
Kammok is poised for expansion with new launches like the Perch Hammock Chair and Swiftlet stand, capitalizing on trends in micro-adventures, vehicle camping, and circular economies.[5][6][7] As sustainability mandates tighten and outdoor participation grows, its B Corp model and high-value tech stack position it to capture premium DTC market share, potentially through international scaling or apparel extensions.[1][4] Evolving influence may see Kammok as a platform for outdoor storytelling, equipping life-changing adventures while minimizing environmental impact—elevating time outside, just as its mission promises.[2]
