Kamino Retail is a technology company.
Kamino Retail has raised $1.0M across 1 funding round.
Kamino Retail has raised $1.0M in total across 1 funding round.
Kamino Retail has raised $1.0M in total across 1 funding round.
Kamino Retail's investors include Sonorcap, White Star Capital.
Kamino Retail is a Paris-based technology company founded in 2023 that builds a flexible, agnostic on-site retail media monetization platform designed specifically for retailers.[1][2][3] It enables retailers to unlock the full potential of their advertising space and shopper data through a suite of solutions including an ad server, supply-side platform (SSP), campaign validation manager, API connectors, and header bidding wrapper, while integrating e-commerce into omnichannel strategies with native ad formats.[1][2][3] The platform serves retailers and their sales houses, solving challenges like digital transformation, media monetization, and competition in retail media by providing independence, agility, innovation, transparency, and trust—helping them set up private marketplaces, internalize sales operations, enhance shopper journeys, and deliver full-funnel performance insights.[1][3]
Kamino Retail raised $1.32M in seed VC funding about 10 months ago (around early 2025) to accelerate recruitment and launch new features, achieving early traction in a rapidly growing market projected to reach $166 billion globally by 2025.[1][2] However, it was acquired by adtech firm Equativ (backed by Bridgepoint), enhancing Equativ's retail media capabilities post its merger with Sharethrough and marking a pivotal growth step amid privacy shifts and the decline of third-party cookies.[1]
Kamino Retail was founded in early 2023 in Paris, France, by four marketing experts with deep Retail Media experience: co-founders Elie Aboucaya and Marianne Schneider, among others.[1][2] The idea emerged from recognizing Retail Media's rise as a credible alternative to traditional digital advertising—engaging consumers at the point of sale amid privacy constraints and the end of third-party cookies—yet noting that only a few tech players dominate without fully addressing retailers' digital transformation needs.[1][2] Early traction came swiftly, with $1.32M in seed funding raised shortly after launch to fuel platform development, recruitment, and features, positioning it as an independent player in a market transforming over the prior decade.[2]
A pivotal moment arrived with its acquisition by Equativ, described by co-founder Elie Aboucaya as a "strategic" and "obvious" move to combine Kamino's on-site expertise with Equativ's off-site tech, global presence, and partnerships for faster international expansion and roadmap acceleration.[1] Marianne Schneider highlighted the boost to deployment, humanizing the startup's quick evolution from seed-stage innovator to integrated force in global adtech.[1]
Kamino Retail stands out in the retail media space through these key strengths:
Compared to rivals like Topsort (auction-based, ROAS-focused for e-commerce), Kamino emphasizes on-site retailer empowerment and omnichannel integration.[2]
Kamino Retail rides the explosive Retail Media trend, the fastest-growing ad channel leveraging first-party shopper data at the point of sale amid privacy regulations, cookie deprecation, and adtech fragmentation.[1][2] Its 2023 timing was ideal, entering as the market scaled toward a $166B global projection by 2025, helping retailers monetize inventory independently rather than relying on walled gardens.[1] Market forces like digital transformation demands and the need for agile, transparent solutions favor its agnostic model, which bridges on-site media with programmatic demand.[1][3]
By joining Equativ, it amplifies influence in the adtech ecosystem—enhancing a major independent marketplace post-Sharethrough merger and Bridgepoint backing—driving innovation for retailers worldwide and accelerating retail media's disruption of traditional digital ads.[1]
Post-acquisition, Kamino Retail's tech will integrate into Equativ's expanded platform, fueling international rollout, new features, and retailer adoption amid retail media's hypergrowth.[1] Trends like AI-driven targeting, off-site expansion, and first-party data dominance will shape its path, potentially evolving it into a core engine for Equativ's dominance in a $166B+ market.[1][2] Its influence may grow by standardizing agnostic monetization, empowering more retailers to build private marketplaces and challenge incumbents—tying back to its founding mission of agility and trust in unlocking retail media potential.[1][3]
Kamino Retail has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in September 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2023 | $1.0M Seed | Sonorcap, White Star Capital |