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Wellness company offering superblend supplements, skincare, and activewear for healthspan and vitality, blending Japanese longevity practices with.
Key people at Juro Miru.
Juro Miru was founded in 2024 by Richard Evans (Founder and CEO).
Juro Miru is a wellness company offering products inspired by Japanese longevity practices from Okinawa and the concept of ikigai, blending ancient wisdom with modern science to promote healthspan and vitality. Its direct-to-consumer e-commerce platform features a diverse range of offerings, including holistic superblend supplements, natural skincare, activewear with infrared technology for cellular rejuvenation, and therapeutic mats for recovery. The supplements incorporate advanced ingredients such as spermidine, urolithin A, and NMN, with all products emphasizing sustainability, natural sourcing, and science-backed formulations designed for comprehensive well-being. Juro Miru targets consumers seeking solutions for longevity, vitality, immune support, and holistic health, drawing on Japanese-inspired wellness principles. The company is led by Founder and CEO Richard E. The organization was founded in 2021 by Richard E, with its trademark filed that year.
Juro Miru is a health and wellness brand producing science-backed products designed to enhance vitality, happiness, and longevity, inspired by Japanese concepts like *Ikigai* and ingredients from Okinawa, the "Island of Longevity."[2][5] It offers skincare, supplements, apparel with Far-Infrared (FIR) technology, and gear for activities such as yoga, running, cycling, meditation, and hiking, targeting consumers seeking natural, sustainable solutions for anti-aging and performance.[1][2][3][4] The company serves health-conscious individuals focused on preventive wellness, solving problems like reduced energy, slower recovery, and skin aging through organic, regenerative-farmed botanicals and thermo-reactive fabrics that boost endurance and comfort.[2][3]
Juro Miru was founded by Richard E, who serves as Founder and CEO alongside his roles at DeBere Capital Partners and Ogimi Ventures, drawing from his background in investment and lifestyle brands.[1] The company emerged from a vision to promote healthier, longer lives through Japanese wisdom, with products like skincare and superblends cultivated on an organic regenerative farm in Okinawa, southern Japan.[2] Early commercialization is evidenced by trademark filings under Juroji, Inc., with first use in clothing products dated October 31, 2022, and supplements in development thereafter, marking initial traction in the U.S. market.[3]
Juro Miru rides the wave of longevity tech and biohacking, blending traditional Japanese wellness (*Ikigai*, Okinawa superfoods) with modern science like FIR for wearable recovery tech, amid rising demand for preventive health post-pandemic.[2][5] Timing aligns with market forces favoring sustainable, science-validated wellness—global longevity market growth, consumer shift to regenerative sourcing, and integration of tech like infrared in athleisure—positioning it to influence the wellness ecosystem by mainstreaming Eastern-inspired, farm-to-product models.[1][2] It contributes by bridging investment worlds (via founder's networks) with direct-to-consumer health innovation, potentially scaling via e-commerce in a $5T+ wellness industry.
Juro Miru is poised to expand its bestseller lines—FIR apparel and Okinawa skincare—into full supplement launches and global markets, capitalizing on trademarked categories for dietetic foods and performance wear.[2][3] Trends like personalized longevity (AI-driven nutrition, advanced bio-textiles) and sustainability mandates will shape its path, with potential for partnerships in Ogimi Ventures' lifestyle network.[1] Its influence may evolve from niche brand to ecosystem player, redefining "living long" through accessible, science-Japanese fusion—echoing its core promise of vitality inspired by the world's longest-lived island.
Key people at Juro Miru.
Juro Miru was founded in 2024 by Richard Evans (Founder and CEO).