Juntos Somos Mais
Juntos Somos Mais is a company.
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Financial History
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Leadership Team
Key people at Juntos Somos Mais.
Juntos Somos Mais is a company.
Key people at Juntos Somos Mais.
Key people at Juntos Somos Mais.
Juntos Somos Mais is a Brazilian technology startup founded in 2018 as a subsidiary of major construction firms Gerdau, Votorantim Cimentos, and Tigre, focused on digitalizing the construction industry.[1][2] It operates a loyalty program and virtual store network that connects industries, service companies, retailers, construction professionals, and consumers, serving over 40 companies, 90,000 stores, and 1.2 million members while addressing fragmentation in the construction retail ecosystem.[1][2] The platform enables point accumulation on purchases for redemption of prizes like equipment, training, and tools, with total funding of $18.19M raised through corporate minority investments from its parent companies.[1]
Originally launched as "Juntos Somos +" in 2014 by Votorantim Cimentos, it has grown into Brazil's largest loyalty program in construction material retail, distributing over 1 billion points and 300,000 prizes by 2018, impacting more than 100,000 people.[2]
Juntos Somos Mais traces its roots to 2014, when Votorantim Cimentos created the "Juntos Somos +" loyalty program to train retailers and modernize construction retail.[2][7] By 2018, it spun off as an independent company, Juntos Somos Mais Fidelização LTDA, with shareholders Votorantim Cimentos, Gerdau, and Tigre, marking a shift from a training initiative to a full ecosystem platform.[1][2] This evolution included digital tools like websites and apps for point tracking and redemptions, backed by a planned BRL50 million investment for expansion.[2] Early traction was strong, with 40,000 stores and 60,000 professionals registered by 2018, fostering a startup culture with 25 employees focused on innovation.[2]
Juntos Somos Mais rides the wave of digital transformation in Brazil's construction sector, where tech adoption helps diversify amid economic pressures, evolving from a retailer training program to a full ecosystem platform.[7] Timing aligns with post-2018 industry pushes for modernization, as firms like Votorantim use data and apps to connect fragmented supply chains, countering challenges like retail inefficiencies.[1][2][7] Market forces favoring it include Brazil's vast construction retail network and growing demand for loyalty-driven B2B2C models, influencing the ecosystem by onboarding partners like Bosch and Suvinil, boosting digital sales, and empowering small retailers through points and tools.[2][6]
Juntos Somos Mais is poised for expanded digital features, such as enhanced virtual stores and AI-driven insights, building on its $18M funding and 1.2 million user base to capture more of Brazil's construction market.[1][2] Trends like further industry digitization and e-commerce growth in LatAm construction will shape its path, potentially increasing partnerships amid sector recovery.[6][7] Its influence may evolve from loyalty pioneer to full-service platform, solidifying its role in uniting stakeholders for a more efficient build-and-renovate experience.[1][4] This positions it as a key digital bridge in an industry ripe for tech-led consolidation.
