Jumpshot Inc
Jumpshot Inc is a company.
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Financial History
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Leadership Team
Key people at Jumpshot Inc.
Jumpshot Inc is a company.
Key people at Jumpshot Inc.
Key people at Jumpshot Inc.
Jumpshot Inc was a San Francisco-based business intelligence and analytics company founded in 2015 that provided digital insights into consumer behavior within walled gardens like Amazon, Google, Netflix, and Walmart.[1][3] It aggregated anonymized data from over 100 million devices and 5 billion daily actions across 1,600 categories to help brands optimize marketing, drive traffic, and improve ROI, serving major clients like Nike while achieving $41 million in annual revenue and raising $83 million in funding.[1][3][4] Acquired by Avast in 2019 for a $174 million valuation, it shut down in early 2020 amid privacy controversies over data sales practices, laying off about 250 employees.[3][4]
Note: A separate, newer JumpShot Inc. (often stylized without capitalization differences) emerged around 2024 in Dallas, Texas, focusing on basketball-themed entertainment venues called JumpShot Live, combining restaurants, sports bars, and tech-driven basketball experiences for nationwide expansion starting in 2025.[2] This analysis centers on the original tech analytics firm due to its prominence in search results and historical significance; the entertainment entity appears unrelated and nascent.
Jumpshot Inc launched in 2015 with Series A funding, quickly scaling by addressing the opacity of online "walled gardens" where over 70% of transactions occur hidden from view.[1][3][4] Founders capitalized on big data trends, pulling insights from searches, clicks, and purchases across 150+ marketplaces to offer competitive intelligence for marketers and agencies.[1][3] Early traction came from pitching granular, anonymized data to brands like Nike, demonstrating shifts like Nike's exit from Amazon sales, which fueled growth to $41 million revenue and 42 employees (pre-shutdown).[1][3] Acquired by cybersecurity firm Avast in 2019 via a corporate minority deal valuing it at $174 million, Jumpshot expanded but collapsed in January 2020 after a report alleged undisclosed data sales to marketers like Home Depot and Revlon, prompting Avast to shutter it amid privacy backlash.[3][4]
Jumpshot rode the explosive growth of e-commerce and digital advertising in the mid-2010s, when walled gardens dominated 70%+ of online transactions, creating demand for third-party visibility into consumer paths.[1][3] Its timing aligned with surging ad spends on Amazon and Google, empowering marketers to counter platform black boxes amid rising privacy regulations like GDPR. By influencing decisions at brands like Nike, it shaped competitive strategies in retail and media analytics, highlighting tensions between data utility and ethics.[3] The 2020 shutdown amplified broader ecosystem shifts toward stricter consumer protections (e.g., CCPA, Apple's tracking limits), pressuring data brokers and accelerating anonymization standards while underscoring risks for acquired startups under larger parents like Avast.[3]
The original Jumpshot's legacy endures as a cautionary tale in data analytics: pioneering consumer insights but felled by privacy scrutiny, influencing today's compliant alternatives in marketing intelligence.[3] No revival is evident post-2020 shutdown, with its tech absorbed or obsolete amid evolving regs.[4] Meanwhile, the newer JumpShot Inc pivots to experiential entertainment, launching its first Dallas venue in 2025 with national plans, riding sports tourism and tech-infused leisure trends led by ex-Topgolf executives.[2] For investors eyeing either, the analytics space favors privacy-first players amid AI-driven personalization; the entertainment arm could scale like Topgolf if execution matches hype, tying back to Jumpshot's core promise of "jumping" ahead in hidden markets.[1][2]
