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§ Private Profile · Paris, France
Mobile app offering personalized recipe recommendations and automated grocery shopping lists for consumers, focused on meal planning and food waste.
Jow, a mobile app based in Saint-Denis, France, offers personalized recipe recommendations and streamlines grocery shopping by automatically generating shopping lists and integrating with retailers for direct cart addition, pickup, or home delivery. The platform leverages AI to minimize food waste, serving over 6 million users and facilitating 150 million meals, with access to 4,000+ stores in France and 10,000+ US locations. Jow generates revenue through commissions from major retail partners like Carrefour, Monoprix, and Kroger, contributing over $1.5 billion in GMV for these partners. To date, the company has secured $41.73 million in total funding, including a $20 million Series A in 2021 and a subsequent $13 million Series A-II round. Founded in 2017, Jow was established by Jacques-Edouard Sabatier, Antoine Maillard, and Franck Maurin.
Jow has raised $49.0M across 5 funding rounds.
Jow has raised $49.0M in total across 5 funding rounds.
Jow has raised $49.0M across 5 funding rounds. Most recently, it raised $13.0M Series A in February 2024.
Jow is a food tech company offering a mobile app for personalized meal planning and grocery shopping, simplifying weekly menus by suggesting recipes based on user preferences, household size, pantry items, and dietary needs, then auto-generating shopping lists for partnered retailers with delivery or pickup options.[1][2][3][4] It serves busy families and individuals seeking convenience, healthier home cooking, reduced food waste, and sustainability, operating primarily in France with rapid expansion into North America; the platform has over 5 million global users, 150 million meals served, and has raised $41.73M in funding, including a $13M Series A extension in 2024 led by Northzone.[1][3][4][5] Jow partners with major grocers like Monoprix and Instacart, blending retail media, consumer data, and AI algorithms to enhance e-commerce grocery experiences.[3][5]
Jow was co-founded in 2017 (with some sources noting 2018) by CEO Jacques Sabatier in Saint-Denis (headquartered in Paris), France, emerging from the frustration of daily meal planning after long days—aiming to reclaim time for family, friends, and food while promoting sustainable eating.[1][2][3][4] Early traction came in October 2018 with seed funding from eVentures and a pivotal partnership with Monoprix, sparking sales growth; by 2019, investments from Stride.VC, Yes VC, DST Global, and eVentures enabled partnerships with a dozen French grocery chains.[4] The COVID-19 pandemic accelerated adoption as a household name for safe recipe and grocery delivery in France; Eurazeo later fueled global ambitions, leading to U.S. entry and the 2024 Northzone-led extension for North American scaling.[1][4][5]
Jow rides the converging waves of food tech, AI-driven personalization, and e-grocery boom, amplified by post-pandemic demand for convenient home cooking and sustainability amid rising food waste concerns (households waste ~30% of food globally).[2][3][4] Timing aligns with grocers' digital transformation—U.S. e-grocery grew 200%+ during COVID—and AI adoption, where Jow positions as a "digital champion" tool beyond basic proofs-of-concept, partnering to embed meal planning in platforms like Instacart.[5] It influences the ecosystem by providing retailers with consumer insights, boosting retention via data-driven retail media, and challenging incumbents like Spoonacular by focusing on end-to-end commerce over standalone planning.[1][5]
Jow's momentum—fueled by $13M fresh capital, U.S. partnerships, and 5M+ users—positions it for aggressive North American scaling, potentially capturing share in the $100B+ e-grocery market through deeper AI enhancements and grocer integrations.[1][5] Trends like AI nutrition coaching, zero-waste mandates, and family-focused e-commerce will propel growth, evolving Jow from French meal planner to global food ecosystem leader. As Jacques Sabatier envisions, it redefines "what's for dinner" by blending tech with everyday joy, turning grocery drudgery into sustainable delight.[3][4]
Jow has raised $49.0M in total across 5 funding rounds.
Jow's investors include Antoine Zins, Antler, EQT Ventures, Norrsken VC, Northzone, Plug & Play Ventures, Plum Alley Investments, Rikard Steiber, DST Global, Eurazeo, Headline, Stride.