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§ Private Profile · Mumbai, Maharashtra, India
Dutch baby products company designing premium strollers, car seats, parenting accessories, focused on ergonomic design and sustainability.
Joolz, based in Amsterdam, Netherlands, designs and manufactures award-winning premium strollers, car seats, and parenting accessories with a focus on ergonomic design, functionality, and sustainability. The company operates in the premium baby transport sector, distributing its products across 25 countries in Europe, Asia, and Australia, and was previously recognized as the fastest-growing Dutch company in its field. In May 2025, Bugaboo acquired a majority stake in Joolz, forming a combined entity with approximately 1,200 employees aimed at accelerating international growth and innovation. Private equity firm Gimv invested in Joolz in 2016 before its exit in 2025, with Richard den Hollander serving as CEO following the acquisition. Joolz was founded in 2004 by Emile Kuenen. Its business model centers on premium product sales in the parenting/baby transport sector. The company is currently under private equity ownership after Bugaboo acquired a majority stake in May 2025.
Joolz has raised $500K across 1 funding round.
Joolz has raised $500K in total across 1 funding round.
Joolz has raised $500K across 1 funding round. Most recently, it raised $500K Pre-Series A in August 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 16, 2016 | $500K Seed Plus | — | Mahesh Ahuja, Neha Shah, SRI Peddu, AH! Ventures, GSF | Announced |
Joolz has raised $500K in total across 1 funding round.
Joolz's investors include Mahesh Ahuja, Neha Shah, Sri Peddu, ah! Ventures, GSF.