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§ Private Profile · Mumbai, India
Tech-enabled platform providing credit and financing and digital financial services for farmers, retailers, and MSMEs in rural India.
Mumbai, India-based fintech Jai Kisan provides tech-enabled credit and financing for rural Indian farmers, retailers, and MSMEs by partnering with agri-value chain intermediaries to offer affordable loans and digital financial services. Its Bharat Khata app recorded an annualized gross transaction volume run rate of $385 million by March 2021, with loan disbursals reaching $59.7 million in the same period. The company has raised $80 million, including a $30 million Series A in 2021 and a $50 million Series B. Investors include Mirae Asset Ventures, Blume Ventures, and British International Investments. Jai Kisan employs over 150 individuals and was founded in 2017 by Arjun Ahluwalia and Adriel Maniego. Its business model centers on B2B2C model partnering with banks, NBFCs, and rural businesses to distribute loans and co-lend, generates revenue through loan financing and transaction volumes.
Jai Kisan has raised $91.3M across 6 funding rounds.
Jai Kisan has raised $91.3M in total across 6 funding rounds.
Jai Kisan has raised $91.3M in total across 6 funding rounds.
Jai Kisan's investors include British International Investment, Trifecta Capital, Ashish Dave, Syngenta Ventures, Quona Capital, Syngenta Group Ventures, Engin Utkan, Arkam Ventures, Better Capital, Blume Ventures, NABVENTURES, Prophetic Ventures.
Jai Kisan has raised $91.3M across 6 funding rounds. Most recently, it raised $3.0M Other Equity in January 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 31, 2023 | $3M Venture Round | British International Investment | — | Announced |
| Aug 1, 2022 | $49.1M Series B | — | — | Announced |
| Oct 5, 2021 | $3.7M Debt Financing | Trifecta Capital | — | Announced |
| May 1, 2021 | $30M Series A | Ashish Dave, Syngenta Ventures | Quona Capital, Syngenta Group Ventures, Engin Utkan, Arkam Ventures, Better Capital, Blume Ventures, Nabventures, Prophetic Ventures | Announced |
| Jun 18, 2020 | $3.9M Seed Plus | Rahul Chandra | Rajiv Sahney, Sanjaya Mariwala, Better Capital, Blume Ventures, Rajesh Ranjan, Prophetic Ventures | Announced |
| Mar 4, 2019 | $1.5M Seed | Harshbeena Zaveri, Astarc Ventures, Better Capital, Blume Ventures, Prophetic Ventures | Sanjaya Mariwala | Announced |
Jai Kisan is a Mumbai-based fintech company founded in 2017 that builds a rural-focused neo-bank platform called Bharat Khata, delivering digital credit and financing solutions to farmers, retailers, MSMEs, and rural businesses in India.[1][2][3] It serves underserved rural markets by offering collateral-free products like India's first fully digital Buy Now, Pay Later (BNPL), supply chain financing, and low-cost loans for agricultural and dairy equipment, solving acute problems of timely, transparent credit access in a sector long dominated by informal and inflexible options.[1][2][4] The company has shown strong growth momentum, raising $79.8M in total funding including a $50M Series B, securing an NBFC license for expanded loan distribution and co-lending, and reporting revenue growth of 161% in 2020 and 123% in 2021, while employing around 200 people.[2][5][6]
Jai Kisan was co-founded in 2017 by Arjun Ahluwalia (CEO) and Adriel Maniego (COO), who left high-paying finance jobs in the U.S. to move to an Indian village and address rural India's credit gaps firsthand.[2][6] Drawing from their understanding of rural value chains, they launched Bharat Khata as a tech-enabled app to provide affordable financial services, starting with instant credit and supply chain financing for farmers and small businesses.[1][3] Early traction came from partnering with anchors like dealers and aggregators, leading to pivotal moments like Forbes 30 Under 30 recognition, a $50M Series B funding round, and recently securing an NBFC license in 2025 to scale operations.[2][6]
Jai Kisan rides the agri-fintech wave in India, targeting 900 million rural lives amid rising digital adoption, UPI penetration, and government pushes for financial inclusion like PMJDY.[2][3] Timing is ideal post-demonetization and COVID, when rural credit demand surged but formal access lagged; market forces like RBI's NBFC regulations and co-lending frameworks now favor licensed players like Jai Kisan.[2] It influences the ecosystem by partnering with incumbents (e.g., HDFC, Red Fort), powering hinterland agriculture, and bridging urban tech with rural needs, fostering sustainable growth in a $400B+ agri-economy.[3][4]
Jai Kisan is poised for accelerated expansion post-NBFC license and recent 2025 funding extensions (e.g., INR 26.5 Cr), focusing on loan origination, co-lending, and deeper rural penetration with AI-enhanced credit scoring.[2][6] Trends like embedded finance, climate-resilient agri-tech, and rural digitization will shape its path, potentially evolving it into a full-stack rural neo-bank serving millions. As rural India digitizes, Jai Kisan's founder-led, ground-up model positions it to redefine financial inclusion, turning underserved farmers into empowered enterprises.[1][2]