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§ Private Profile · Bellevue, WA, USA
TV ad intelligence platform tracking national TV ads, providing analytics and social marketing tools for the TV advertising industry.
iSpot.tv is a Bellevue, Washington-based company that tracks all nationally airing TV advertisements, serving as a comprehensive destination for finding and exploring active TV commercials. It provides advanced social marketing tools and analytics for brands, enabling them to effectively measure and drive interactions related to their television campaigns, offering critical insights into ad performance and audience engagement. The company secured initial seed funding of $575,000, part of a larger $750,000 round, with early investment notably coming from Madrona. Sean Muller, the company's founder and CEO, has guided its development in the TV advertising measurement space, addressing a key need for data-driven decisions. In October 2021, iSpot.tv expanded its operational footprint by acquiring a California firm to boost its market reach and capabilities. iSpot.tv was founded in 2012 by Sean Muller.
iSpot.tv has raised $382.5M across 5 funding rounds.
Key people at iSpot.tv.
iSpot.tv was founded in 2012 by Sean Muller (Founder & CEO).
iSpot.tv has raised $382.5M in total across 5 funding rounds.
Key people at iSpot.tv.
iSpot.tv was founded in 2012 by Sean Muller (Founder & CEO).
iSpot.tv has raised $382.5M in total across 5 funding rounds.
iSpot.tv's investors include Goldman Sachs, Jeff Lieberman, Madrona Venture Group, Insight Partners, TL Ventures, Ride Ventures, Underdog Labs, Bryce Stevens, David Hehman, Doug Colbeck, Fred Hsu, Howard Love.
iSpot.tv has raised $382.5M across 5 funding rounds. Most recently, it raised $325.0M Other Equity in April 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 27, 2022 | $325M Venture Round | Goldman Sachs | — | Announced |
| Sep 26, 2018 | $30M Series C | Jeff Lieberman, Madrona Venture Group | — | Announced |
| May 19, 2015 | $21.9M Series B | Insight Partners | Madrona Venture Group | Announced |
| Oct 8, 2013 | $5M Venture Round | Madrona Venture Group, TL Ventures | — | Announced |
| Jul 1, 2012 | $580K Seed | — | Ride Ventures, Underdog Labs, Bryce Stevens, David Hehman, Doug Colbeck, Fred HSU, Howard Love, Paul Stahura, Sean Muller | Announced |
iSpot.tv is a technology company specializing in cross-platform TV and video ad measurement, providing real-time, actionable insights for brands, networks, and agencies across linear TV, streaming, VOD, and out-of-home environments.[1][2] It serves advertisers, media companies, and agencies by measuring every phase of the TV advertising lifecycle—from creative testing and audience verification to business outcomes and brand impact—using proprietary ACR technology across 83 million smart TVs and set-top boxes, with integrations to over 400 streaming platforms and DSPs.[2][3][4] The platform solves the problem of fragmented TV ad data by delivering digital-like precision, unified analytics, and competitive benchmarking, enabling optimized spending amid rising media costs and scattered audiences; trusted by hundreds of brands and all major networks, it has strong growth momentum through partnerships like Roku, My Code, and Future Today.[1][4]
Founded in 2012 in Bellevue, Washington, by CEO Sean Muller, iSpot.tv emerged from Muller's frustration when he aired a big-production commercial on TV but found no accessible data on its performance.[1][2] Muller set out to build the world's only complete TV ad catalog, tracking brands, products, actors, and more, which evolved over the decade into the industry leader in TV ad measurement and attribution.[2] Early traction came from its always-on platform measuring impressions and attention in real-time, expanding from linear TV to streaming and cross-platform, with offices now in major U.S. cities and licensing to over 400 brands, agencies, and networks.[1][2]
iSpot.tv rides the shift from linear TV to fragmented streaming (average viewer uses 12 services), where rising costs (41% increase) and competition demand precise, unified measurement to prove ROI—73% of marketers struggle here.[4] Its timing aligns with ACR adoption in smart TVs (~35% market share) and regulatory pushes for transparency, positioning it as the new standard amid "streaming chaos."[2][3][4][7] Market forces like ad-supported streaming growth (e.g., partnerships with Roku, My Code) favor its scale, influencing the ecosystem by becoming a licensed currency for networks/agencies, enabling better creative/media decisions, and benchmarking (e.g., live sports exact-ad measurement).[1][3]
iSpot.tv is poised to dominate as TV ad spend migrates fully to streaming, expanding its 83M-device footprint and AI-driven analytics for predictive ROAS and hyper-granular attribution. Trends like privacy-safe first-party data matching, live event measurement, and global OOH expansion will shape its path, potentially evolving it into a full video ad OS with deeper DSP integrations. This builds on its origin as a data gap-filler, now empowering confident investments in a $100B+ TV ad market.
