Isos Capital Management

Isos Capital Management, founded in 2020 by Co-CEOs George Barrios and Michelle Wilson, is a Westport, Connecticut-based investment firm dedicated to growth capital and value creation across sports, media, and related sectors. A cornerstone achievement was the 2021 completion of a $2.6 billion SPAC merger with portfolio company Bowlero Corp., which subsequently listed on the NYSE. The firm strategically deploys capital through vehicles such as SPACs and targeted platforms like Isos7 Sports Investments, launched in 2023 with partner Carmelo Anthony. Isos7 has access to approximately $750 million for investments, targeting $50-100 million per investment in sports leagues, teams, emerging properties, and ancillary businesses. Notable partners also include Brian Flinn, while PIPE investors for the Bowlero transaction included prominent names like Apollo Global Management and Soros Fund Management.