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§ Private Profile · Minneapolis, MN, USA
Irrigreen is a technology company.
Irrigreen develops and markets a smart in-ground irrigation system utilizing digital sprinkler technology to optimize water usage. Their core offering integrates intelligent sprinkler heads, a connected controller, and a dedicated mobile application, allowing for precise, zone-specific watering. This innovative approach applies principles akin to inkjet printing, enabling the system to distribute water exactly where needed, minimizing waste and maximizing efficiency for landscape irrigation.
The company was co-founded by Gary Klinefelter and Shane Dyer, with their initial product commercially available in 2021. Klinefelter, leveraging his prior experience as VP of Technology at Fargo Electronics, brought a deep understanding of precision digital technology to the irrigation sector. His insight centered on adapting precise digital fluid control, traditionally used in printing, to revolutionize how landscapes are watered, addressing significant inefficiencies in conventional sprinkler systems.
Irrigreen targets residential and commercial property owners seeking more sustainable and efficient landscape management solutions. The company's vision is to lead the evolution of irrigation systems, providing a platform that significantly reduces water consumption while maintaining healthy outdoor environments. They aim to establish a new standard for responsible water use in landscape care, ensuring resource conservation for future generations.
Irrigreen has raised $36.0M across 3 funding rounds.
Irrigreen has raised $36.0M in total across 3 funding rounds.
Irrigreen has raised $36.0M in total across 3 funding rounds.
Irrigreen's investors include Burnt Island Ventures, Independent, Obscura, Startup Mavericks, Ulu Ventures, SBCVC, Trevor Wright, SOSV.
Irrigreen is a technology company that designs and manufactures digital smart sprinkler systems to drastically reduce water waste in landscape irrigation. Its core product consists of software-controlled precision sprinkler heads that "print" water uniformly across lawns, eliminating overspray, overlap, and mist evaporation, while integrating real-time weather data and app-based controls for automated efficiency.[1][2][4] Serving homeowners, landscape contractors, and municipalities, Irrigreen tackles the massive inefficiency in U.S. irrigation—where half of the 9 billion gallons of daily household water use is wasted—delivering up to 50% water savings, healthier lawns, and annual cost reductions of $300–$600 per household, with systems paying for themselves in 3–5 years.[2][3][4] The company has raised $35.35M total, including a $19M round about one month ago, achieved 300+ installs, 2.2x revenue growth, and independently verified 40%+ savings, positioning it strongly in a $6B addressable market targeting 80 million U.S. lawns.[1][3]
Irrigreen was founded in 2010 in Edina, Minnesota, by CEO Shane Dyer and co-founder Gary Klinefelter, an inventor with 35 patents in inkjet printer technology for precisely placing liquids.[1][2] The idea emerged from frustration with traditional sprinklers wasting water on sidewalks and driveways; Klinefelter applied his expertise to "print" water onto lawns with robotic precision, far surpassing mechanical sprays.[2] Early traction built through a B2B contractor channel, accelerating with direct-to-consumer sales via an online quoting tool using satellite imagery for instant custom designs and savings estimates; pivotal moments include over eight patents, the launch of Smart Controller 3, and an AI-based quoting system.[1][3]
Irrigreen stands out in irrigation through patented digital technology that redefines sprinklers as smart, software-driven devices. Key advantages include:
No competitors offer fully digital sprinkler heads—others rely on wasteful mechanical ones controlled by internet timers.[2][3]
Irrigreen rides the wave of smart home automation and water conservation tech, addressing a critical U.S. water crisis where irrigation guzzles 9 billion gallons daily, amid climate-driven droughts and rising utility costs.[2][5] Timing is ideal with municipal mandates for efficiency, IoT proliferation, and AI/satellite tools enabling precision at scale—positioning Irrigreen as a category creator in a $6B market, expanding from residential to commercial landscapes like sports fields.[3] It influences the ecosystem by proving digital disruption in a stagnant industry, tracking global savings per install, and enabling greener communities through precision over spray, while complementing home automation trends.[1][5]
Irrigreen is poised for explosive growth, targeting 20 high-water-cost U.S. cities ($750M+ opportunity) and scaling larger heads for commercial dominance, fueled by recent $19M funding and 2.2x revenue momentum.[1][3] Trends like AI-driven sustainability, regulatory water restrictions, and smart city initiatives will propel it, potentially capturing significant share as traditional systems face obsolescence. Its influence may evolve from residential innovator to infrastructure standard, redefining irrigation precision and amplifying water savings at planetary scale—turning everyday lawns into conservation powerhouses, just as inkjet revolutionized printing.[2][5]
Irrigreen has raised $36.0M across 3 funding rounds. Most recently, it raised $19.0M Series A in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2025 | $19M Series A | — | Burnt Island Ventures, Independent, Obscura, Startup Mavericks, ULU Ventures | Announced |
| Mar 1, 2023 | $15M Seed | ULU Ventures, SBCVC | Burnt Island Ventures, Independent, Obscura, Startup Mavericks | Announced |
| Nov 1, 2019 | $2M Seed | — | Burnt Island Ventures, Independent, Obscura, Startup Mavericks, ULU Ventures, Trevor Wright, SOSV | Announced |