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IrisCX, based in Calgary, Alberta, Canada, provides a visual customer experience platform leveraging video for sales and support, primarily for home builders and home product companies. The SaaS platform enables remote troubleshooting and diagnostics, helping customers visualize issues or products to enhance satisfaction and decision-making, thereby reducing the need for in-person service calls. Serving clients in sectors such as home furnishings, utilities, electrical equipment manufacturing, and field services, the company has raised substantial capital. This includes a $1.7 million pre-seed round in June 2021 and a $6.2 million CAD seed round reported in 2023. Key investors in IrisCX include Arthur Ventures, Heron Rock Fund, and Forum Ventures, with the company also having signed North America's largest home builder as a major customer. Founded in 2018 as ICwhatUC before rebranding, IrisCX was co-founded by Guillermo Salazar and Luke Krueger.
IrisCX has raised $5.5M across 2 funding rounds.
IrisCX has raised $5.5M in total across 2 funding rounds.
IrisCX has raised $5.5M in total across 2 funding rounds.
IrisCX's investors include Arthur Ventures, Emergence Capital, Rally Ventures, Forum Ventures.
IrisCX has raised $5.5M across 2 funding rounds. Most recently, it raised $5.0M Seed in February 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2023 | $5M Seed | Arthur Ventures | Emergence Capital, Rally Ventures | Announced |
| Jun 9, 2020 | $510K Pre Seed | Forum Ventures | — | Announced |
IrisCX is an AI-powered telemaintenance software platform that enables property managers to triage, diagnose, and resolve maintenance issues remotely via video, augmented reality (AR), and automation, primarily serving single-family and multifamily residential operators.[1][3][4] It targets inefficiencies in property maintenance by allowing real-time or asynchronous collaboration between managers, technicians, and residents through smartphones, replacing costly truck rolls with visual inspections, self-help guides, and AI-generated work orders—achieving outcomes like 50% remote resolutions, under-8-minute median fix times, and $800+ annual cost savings per unit.[3][4] Founded in 2018 and headquartered in Calgary, Alberta, the company has raised approximately $1.61M to $7M+ in seed funding, with customers including Great Northern Insulation, ATCO Gas, Cedarglen Homes, and others in property management.[1][5]
IrisCX emerged from ICwhatUC, founded in 2018 in Calgary by Guillermo Salazar and team, initially as an enterprise video platform to deliver more human customer experiences via AI, AR, and automation for remote consultations and inspections.[1][2] The idea stemmed from enabling on-demand expert-customer connections to resolve issues instantly—starting with secure video calls capturing data like call duration and miles saved, then evolving into a full end-to-end solution integrating with CRMs, databases, and scheduling tools for pre-sales to post-resolution workflows.[2] Early traction came from MVPs focused on support, pivoting to comprehensive customer intelligence with AI analysis of video data for sentiment, intent, and behavior insights; pivotal moments include partnerships with property firms and claims of boosting CSAT by 50% and remote resolution by 63%.[1][2][4]
IrisCX rides the telemaintenance and proptech wave, capitalizing on AI-driven remote operations amid rising residential management demands, labor shortages, and cost pressures in North American multifamily/single-family sectors.[3][4] Timing aligns with post-pandemic shifts to contactless service, cloud scalability, and video/AI adoption—market forces like high truck-roll expenses (now cut 50% remotely) and regulatory pushes for efficiency favor its model.[1][2][4] It influences the ecosystem by standardizing maintenance (e.g., bias-reduced interviews, automated QA), enabling operators to scale without proportional field staff, and feeding data loops for predictive insights, positioning it as a control layer in fragmented property tech stacks.[3]
IrisCX is poised to expand beyond warranty and maintenance into broader proptech verticals like sales estimates and training, leveraging AI advancements for deeper predictive analytics and ecosystem integrations.[2][5] Trends like generative AI for unstructured data and 5G-enabled AR will accelerate adoption, potentially driving 10x growth in remote resolutions as labor costs rise. Its influence may evolve from niche disruptor to standard infrastructure for operators, amplifying savings and satisfaction at scale—transforming "chaos to control" in property management as remote-first becomes the norm.[3][4]
