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InVRsion, based in Milan, Italy, develops immersive virtual reality simulations of retail environments, showrooms, and shopping experiences through its cloud-based SaaS platform, ShelfZone. The company specializes in 3D digital twins, utilizing patented digitization technology for AR/VR and web applications to enhance e-commerce engagement and support B2B activities such as trade marketing and shopper research. As of 2020, InVRsion had raised a total of €4.5 million in funding, including a €3 million round completed in April of that year. Its client base includes major corporations such as Nestle, PepsiCo, and Accenture, leveraging InVRsion's solutions for various retail and consumer goods applications. InVRsion was founded in 2015 by Matteo Esposito, Paolo Pascolo, Flora Caroli, and Luca Ferrari Trecate. Its business model centers on saaS subscriptions via ShelfZone and services for 3D product digitization, funded through venture capital rounds.
InVRsion has raised $25K across 1 funding round.
InVRsion has raised $25K in total across 1 funding round.
InVRsion has raised $25K in total across 1 funding round.
InVRsion's investors include 10x Investor Club.
InVRsion is an Italian-born XR technology company that builds photorealistic, enterprise-grade virtual reality and 3D commerce solutions—primarily for retail clients—to simulate stores, run shopper behavior research, and enable immersive shopping experiences (ShelfZone and related tools). [1][5]
High-Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick reiteration: InVRsion is an enterprise VR/3D‑commerce specialist that built ShelfZone and related photorealistic retail-simulation tooling, gained commercial traction through funding and retail customers, and was acquired by Vection Technologies in 2023—positioning its tech to scale as part of a broader XR enterprise offering.[1][5]
InVRsion has raised $25K across 1 funding round. Most recently, it raised $25K Seed in November 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2020 | $25K Seed | — | 10X Investor Club | Announced |