Invoca has raised $202.0M in total across 7 funding rounds.
Invoca's investors include Kevin Hartz, Accel, Bond, Convoz, Footprint Coalition, H.I.G. Capital, Erel Margalit, Yoav Tzruya, Khosla Ventures, LAUNCH, Next Play Ventures, S Capital VC.
Invoca is an AI-powered revenue execution platform that connects marketing, commerce, and contact center teams to analyze inbound phone calls, delivering real-time conversation intelligence for campaign attribution, lead conversion, and revenue optimization.[1][2][7] It serves Fortune 500 customers in sectors like telecommunications, financial services, insurance, healthcare, home services, automotive, retail, and travel, integrating with platforms such as Google Marketing Platform, Facebook, Adobe Experience Cloud, Salesforce, and TV ad tools like Google Display & Video 360.[1][3][7] By capturing 100% of phone interactions, generating transcripts, and extracting actionable insights via generative AI and machine learning, Invoca solves the problem of measuring offline conversions from digital campaigns, boosting call conversion rates by +50%, appointments by +47%, and marketing-driven leads by +45%.[4][7]
The platform's growth momentum includes raising $184M from investors like Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures, recent launches like AI for CTV/video ad attribution, and recognition as a Leader in The Forrester Wave: Real-Time Revenue Execution Platforms, Q2 2024.[2][3][7]
Founded in Santa Barbara, CA, Invoca emerged as a pioneer in call tracking and analytics, with its Signal AI introduced in 2017 to provide no-code AI solutions for marketers analyzing phone conversations.[2][7] The company has evolved under CEO Gregg Johnson, who has led expansions into generative AI, large language models (LLMs), voice biometrics, and revenue execution, including 2023 updates for contact center QA, agent coaching, and buyer journey orchestration.[2] Backed by H.I.G. Capital as a portfolio company, Invoca has scaled through strategic hires like VP of Strategic Operations Matt Diederichs, who built its Strategy and M&A functions, and Teresa Dietrich, overseeing tech transformations.[1][6] Early traction came from proving ROI on phone-driven revenue for brands like Mayo Clinic, Mutual of Omaha, and Verizon, humanizing its focus on bridging digital ads to real-world calls.[2]
Invoca rides the AI-driven marketing measurement trend, capitalizing on the shift to first-party data amid cookie deprecation and the rise of omnichannel buyer journeys where 80%+ of B2C decisions involve phone calls post-digital touchpoints.[2][4] Timing is ideal as generative AI matures (post-2023 LLM boom), enabling CTV/linear TV attribution—previously unmeasurable—while privacy regulations favor its voice biometrics and compliant analytics.[3] Market forces like exploding CTV ad spend ($30B+ annually) and demand for revenue execution platforms position Invoca favorably against fragmented tools, influencing the ecosystem by partnering with ad platforms and proving media's full-funnel impact for CMOs.[3][7] As a H.I.G. portfolio company, it accelerates SaaS scaling in conversation AI, setting standards for empathetic, data-trusted AI in revenue ops.[1][2]
Invoca is poised to dominate as conversation intelligence becomes table stakes for revenue teams, with expansions into AI agents, multi-location CX, and deeper TV integrations driving 2x+ growth in adoption.[3][7] Trends like agentic AI, zero-party data mandates, and unified commerce will shape its path, potentially via M&A under leaders like Diederichs.[6] Its influence may evolve from call tracking specialist to full revenue orchestration leader, empowering brands to convert every interaction profitably—turning inbound rings into scalable revenue engines, much like its core mission of bridging digital promise to real outcomes.[2][7]
Invoca has raised $202.0M across 7 funding rounds. Most recently, it raised $83.0M Series F in June 2022.
