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Key people at INTERMIX.
INTERMIX is a New York, NY-based omni-channel retailer specializing in curated women's luxury fashion from established and emerging designers, offering personalized shopping experiences. The company previously operated 31 boutiques as of 2021, with flagship locations generating $4-5 million in annual sales, alongside its e-commerce platform. Known for its hyper-localized assortments, INTERMIX was acquired by Gap Inc. for an estimated $130 million in 2012-2013. Following its divestiture from Gap, the retailer was acquired by Altamont Capital Partners in 2021, and subsequently by private equity firm Regent in 2022, which led to a strategic shift towards an online-only focus and store closures. Its offerings include designer brands like Golden Goose and Ulla Johnson, catering to affluent female customers. INTERMIX was founded in 1993 by brothers Khajak Keledjian and Haro Keledjian.
Key people at INTERMIX.
INTERMIX is a curated, omni-channel women's fashion retailer specializing in a mix of established and emerging designer styles, offering personalized shopping via 31 boutiques and e-commerce.[1][5] It serves fashion-forward women seeking confident, inspiring looks through complimentary stylists and hyper-localized assortments, solving the challenge of discovering edited, lifestyle-driven fashion rather than brand- or category-based shopping.[1][2] Acquired multiple times—by Gap Inc. in 2012 for $130 million, Altamont Capital Partners in 2021, and Regent L.P. in 2022—INTERMIX has shown resilience amid retail shifts, with post-pandemic momentum focused on growth, agility, and market share gains despite closing 17 stores by late 2023.[3][4][5][6]
Founded in 1993 by brothers Khajak and Haro Keledjian in Manhattan's Flatiron District on lower Fifth Avenue, INTERMIX began as a single store pioneering merchandising by "look and lifestyle" to appeal to stylish women nationwide.[2][5][6] The Keledjians built early traction with a loyal base, expanding to 18 U.S. stores by 2007 (heaviest in New York) and attracting a 2007 minority investment from Goode Partners, a retail-focused PE firm, to fuel global ambitions while preserving culture.[2] Gap Inc. acquired it in late 2012 for $130 million, aiming to scale e-commerce, but later divested amid portfolio pruning; Altamont bought it from Gap in 2021 under CEO Jyothi Rao, emphasizing omni-channel growth, followed by a 2022 sale to Regent L.P.[1][3][4][5][6]
INTERMIX rides the omni-channel retail trend in luxury/contemporary fashion, blending physical boutiques with e-commerce to meet hybrid shopping preferences amid e-commerce acceleration post-2010s.[1][3] Timing aligns with pandemic recovery, where demand for social events fuels "return to normalcy" and personalized experiences over mass retail; market forces like PE carve-outs from giants like Gap favor nimble players grabbing share from handbag-heavy competitors.[3][4] It influences the ecosystem by validating multi-brand curation as a resilient model, inspiring indie retailers while highlighting PE's role in scaling fashion amid consolidations—though store closures underscore physical retail pressures.[5][6]
INTERMIX is poised for e-commerce-led revival under Regent, leveraging curation and stylist services to double/triple sales via targeted investments in a fragmented luxury market.[3][4] Trends like experiential retail, AI personalization, and emerging designer booms will shape it, potentially expanding digital exclusivity and international reach. Its influence may evolve from boutique pioneer to pure-play online curator, sustaining the confident-fashion ethos that started in 1993 amid omni-channel dominance.[1][5]
