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Integry provides an integration platform specifically designed for modern SaaS companies. Its core offering allows businesses to embed comprehensive integration experiences directly within their applications, enabling end-users to import data, synchronize applications in real-time, and create custom workflows seamlessly. The platform aims to simplify the complex process of integrating various software services, allowing SaaS providers to extend their product's capabilities and enhance user satisfaction.
Mohammad Nasrullah, known as Nash, co-founded Integry and serves as its CEO. The company was conceived from the insight that SaaS businesses often struggle with user churn and limited workflow capabilities due to a lack of robust, in-app integrations. Nasrullah's vision was to create a solution empowering product teams to overcome these challenges by providing a white-label, embeddable integration marketplace.
Integry primarily serves SaaS product teams and companies seeking to offer a wide array of integrations without extensive development effort. The platform helps these businesses improve their product stickiness and broaden their ecosystem. Integry’s long-term vision is to become the fundamental layer for all SaaS applications, allowing every product to become inherently interconnected and immensely more powerful for its user base.
Integry has raised $3.0M across 1 funding round.
Integry has raised $3.0M in total across 1 funding round.
# Integry: Integration Platform for Modern SaaS
Integry is a cloud-native integration platform that enables SaaS companies to embed data connectivity and workflow automation directly into their products.[1] Rather than forcing users to rely on third-party integration tools or custom development, Integry provides a white-label solution that lets end-users connect 300+ applications through a no-code visual builder—all within the host SaaS platform.[1]
The company serves SaaS product teams, engineering departments, and customer success organizations that need to reduce integration complexity without expanding their engineering headcount.[1][2] By shifting the burden of integration setup from developers to product and support teams, Integry addresses a critical gap in the B2B SaaS market where traditional integration approaches (like hiring enterprise integrators) require six to eight months and substantial cost.[2]
Integry emerged from direct market observation by its founders, who identified a significant gap in solutions for B2B SaaS developers seeking cleaner, more efficient integrations.[2] The founding team quit their jobs specifically to address this problem, recognizing that existing solutions in the market were inadequate for the needs of modern SaaS companies.[2] The company has evolved from its initial concept into a comprehensive platform, though the core mission—productizing the API connection and integration management experience—has remained consistent.[2]
Integry operates at the intersection of two powerful trends: the shift toward embedded experiences in SaaS and the democratization of integration management. As SaaS products become increasingly interconnected, users expect seamless data flow between tools without leaving their primary application. Integry capitalizes on this by removing the need for expensive, time-consuming custom integration work.
The company also reflects a broader movement away from monolithic, enterprise-focused integration platforms (like Informatica and Dell Boomi) toward cloud-native, product-embedded solutions.[2] This timing matters because SaaS companies are under pressure to reduce churn and increase stickiness—and integration capabilities have become a competitive necessity rather than a luxury feature. By enabling self-service integration setup, Integry helps SaaS vendors retain customers who might otherwise switch to competitors with better integration ecosystems.
Integry is well-positioned to capture significant market share in the embedded integration space as SaaS companies increasingly recognize that integration capabilities directly impact user retention and expansion revenue. The company's focus on reducing time-to-market (three days versus six to eight months) and lowering churn (40% reduction) addresses measurable business problems that resonate with product and finance leaders.
Looking ahead, Integry's influence will likely grow as the SaaS ecosystem becomes more fragmented and interconnected. The company's vision of productizing the entire integration experience—whether through white-labeling, in-house deployment, or in-app embedding—positions it as a foundational infrastructure layer for the modern SaaS stack. As more companies recognize that integration is a product feature, not just a technical necessity, platforms like Integry will become increasingly central to how SaaS companies compete and retain customers.
Integry has raised $3.0M in total across 1 funding round.
Integry's investors include Bonfire Ventures, Leyla Sera, Craft Ventures, Foundry Group, Renegade Partners, Scheinman Angel Fund, Dan Scheinman, BaseCamp Ventures, Pencil Group, Silicon Badia.
Integry has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in October 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2021 | $3.0M Seed | Bonfire Ventures, Leyla Sera | Craft Ventures, Foundry Group, Renegade Partners, Scheinman Angel Fund, Dan Scheinman, BaseCamp Ventures, Pencil Group, Silicon Badia |