INTAGE

INTAGE is a Tokyo, Japan-based provider of marketing research, consulting, and data analytics services, specializing in consumer panels, sales surveys, and system solutions. The company focuses on transforming consumer opinions into actionable data for marketing decisions, with particular expertise in pharmaceuticals, healthcare, and consumer goods sectors. Operating with approximately 3,080 to 3,309 employees, INTAGE reported annual revenue around ¥60-65.5 billion (US$385-401 million), serving a diverse client base. Its services extend to manufacturing, travel, publishing, and retail industries, with current leadership including CEO Noriaki Ishizuka and President Yoshiya Nishi. The organization, which changed its name to INTAGE HOLDINGS Inc. in 2013, was originally founded in 1960 as Market Intelligence Corporation (MiC) by Yuji Naito. Its business model centers on revenue from marketing research, consulting, system solutions, drug development solutions, and data services provided to clients.