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§ Private Profile · A Coruña, Spain
Insurtech MGA providing digital insurance products and end-to-end services for consumer electronics coverage, serving families and businesses.
Insurama is a Madrid, Spain-based insurtech managing general agent (MGA) specializing in digital insurance products for consumer electronics coverage for families and businesses. The company provides end-to-end insurance services through omnichannel distribution, including embedded solutions and partnerships with tech retailers, serving customers across Spain, Portugal, Italy, and Mexico. With an employee count of 51-100, Insurama manages a portfolio of over 100,000 policies and reported annual revenue of $7.5 million. It has secured approximately $18 million to $20.74 million in total funding across three rounds, including a €5 million seed round led by Inveready in 2021, and holds an estimated valuation of $24 million. Insurama was founded in 2018. Its business model centers on operates on B2B2C/B2B2B and B2C/B2B models, generating revenue through policy sales and strategic partnerships for distribution.
Insurama has raised $15.1M across 2 funding rounds.
Insurama has raised $15.1M in total across 2 funding rounds.
Insurama has raised $15.1M in total across 2 funding rounds.
Insurama's investors include All Iron Ventures, Inveready, Nervo Group, Ignacio Puig Masllorens.
Insurama has raised $15.1M across 2 funding rounds. Most recently, it raised $9.0M Series A in May 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2024 | $9M Series A | ALL Iron Ventures | Inveready, Nervo Group | Announced |
| Jun 16, 2021 | $6.1M Venture Round | Ignacio Puig Masllorens | — | Announced |
Insurama is a Spanish insurtech company founded in 2018 that builds a digital platform for online distribution of customizable insurance policies, primarily covering consumer electronics like mobile phones and laptops.[1][2] It serves individual consumers and businesses with paperless, end-to-end solutions focused on customer needs, solving pain points in traditional insurance through disruptive, small-print-free products and seamless digital experiences.[1][2][3] With over 210,000 policies issued and partnerships with insurers like Helvetia, Axa Partners, and GNP, Insurama has raised around €13 million in equity plus €7 million in debt across four rounds, including a €5 million seed in 2021 from Inveready, fueling expansion in Europe and Latin America.[1][2]
Insurama emerged in late 2018 in A Coruña, Spain (with headquarters later in Madrid), as a response to outdated insurance distribution models, creating a digital hub for end-to-end insurance products tailored to tech assets.[1][2] Founders are not named in available records, but the company quickly gained traction through its focus on consumer electronics protection amid rising device ownership and digital adoption.[1] Pivotal moments include a €5-6 million seed round in June 2021 from Inveready, followed by additional equity and debt funding totaling over €20 million by 2025, enabling policy growth to 210,000 and market entry into Latin America alongside European operations.[1][2]
Insurama rides the insurtech wave, leveraging fintech advancements to modernize insurance for a device-dependent world where consumers demand instant, digital protection.[1] Timing aligns with post-2020 digital acceleration and rising electronics theft/damage risks, amplified by e-commerce growth in Europe and LatAm.[1] Market forces like regulatory pushes for transparency and competition from legacy insurers favor its disruptive model, while it influences the ecosystem by partnering with majors like Axa, expanding digital adoption and setting benchmarks for customer-focused underwriting.[1][2]
Insurama's trajectory points to aggressive scaling, potentially doubling policies via LatAm expansion and new product lines beyond devices, powered by its funding runway and insurer alliances.[1][2] Trends like AI-driven claims and embedded insurance will shape its path, enhancing personalization and margins. Its influence could grow as a regional insurtech leader, bridging Europe-LatAm markets—watch for Series A or acquisition interest amid consolidating insurtech M&A, reinforcing its startup roots in digital transformation.[1]