InstaLILY AI is a technology company.
InstaLILY AI creates AI teammates designed to modernize the physical goods economy, enabling teams to sell faster and operate more efficiently through specialized language models.
InstaLILY AI has raised $25.0M across 1 funding round.
InstaLILY AI has raised $25.0M in total across 1 funding round.
InstaLILY AI has raised $25.0M in total across 1 funding round.
InstaLILY AI's investors include Insight Partners.
InstaLILY AI is a New York-based software company founded in 2023 that builds an AI-native platform featuring InstaWorkers™, autonomous AI agents powered by InstaBrain™, to automate complex workflows in sales, service, and operations for the physical goods economy.[1][2][3][4][7] It serves B2B enterprises like distributors, suppliers, field-service organizations, Parts Town, and SRS, solving inefficiencies in operationally intensive, distribution-heavy verticals by enabling AI to execute end-to-end tasks directly in ERP, CRM, and service systems—reducing manual work, boosting productivity, and delivering measurable cost savings.[3][4][5][6] The company has shown explosive growth, hitting $1M ARR in months, achieving triple-triple growth in year two, raising $25M in Series A led by Insight Partners, and delivering $150M+ annualized growth impact for customers.[6]
InstaLILY was founded in 2023 by Amit Shah and Sumo Das, who drew from deep experience in complex distribution and logistics at 1-800-FLOWERS and Mattress Firm.[5][7] Amit spent 12 years leading product and marketing at 1-800-FLOWERS, rising to President and tackling predictive forecasting and zip-code-level inventory challenges; Sumo led international growth there and product at Mattress Firm.[5] Their firsthand exposure to sales, marketing, and operational pain points in distribution-heavy industries sparked the idea for AI that truly executes workflows, not just suggests.[5][6] Early traction came rapidly: within two years, they secured Series A funding from Insight Partners, Perceptive Ventures, and Marvin Ventures, hit $1M ARR in months, and proved efficiency gains for multi-billion-dollar businesses, with a team blending AI, ML, engineering, and business expertise from Goldman Sachs, Cision, and more.[3][5][6]
InstaLILY rides the vertical AI wave, targeting operationally complex industries like distribution and field services where generic AI falls short due to nuanced workflows, high inefficiency costs, and massive market scale.[5][6] Timing aligns with maturing agentic AI and multi-agent platforms, enabling practical automation in "physical goods economy" sectors underserved by horizontal tools—amplifying productivity as enterprises demand ROI-proven AI amid economic pressures.[1][3][4] It influences the ecosystem by proving "systems of learning embedded in systems of action," shifting AI from assistants to digital workforces, inspiring similar domain-specific innovations, and accelerating adoption through quick wins for billion-dollar firms.[5][6]
InstaLILY is poised to scale as a generational player in vertical AI, expanding InstaWorkers™ across more distribution verticals and refining InstaBrain™ for even richer, self-improving automation.[5][6] Trends like agentic AI proliferation, ERP/CRM integrations, and demand for human-augmented workflows will fuel growth, potentially pushing toward multi-hundred million ARR with further funding and partnerships.[6] Its influence could redefine operational efficiency in physical goods, evolving from workflow executor to industry-standard intelligence layer—cementing founders' vision of AI that truly does the work.[4][5]
InstaLILY AI has raised $25.0M across 1 funding round. Most recently, it raised $25.0M Series A in August 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2025 | $25.0M Series A | Insight Partners |