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InstaFit operates an online fitness and nutritional coaching platform based in Mexico City, Mexico. The company provides personalized workout and nutrition plans through its proprietary web and mobile application, offering users comprehensive monthly subscriptions that include customized support and a library of audiovisual content designed to build healthy lifestyles. Currently employing 13 individuals, InstaFit is in a full product ready stage, primarily targeting consumers in Mexico and Colombia, having successfully expanded operations to the latter market. The platform plans to further extend its reach into Peru and Chile in the near future. Notable individuals associated with InstaFit include Head of UX Kristel Cover, and the company has secured funding from angel investors and venture capitalists, including Luis X. Barrios. InstaFit was founded in July 2013 by Oswaldo Trava and Natalia Amaya.
InstaFit has raised $300K across 1 funding round.
InstaFit has raised $300K in total across 1 funding round.
InstaFit has raised $300K across 1 funding round. Most recently, it raised $300K Seed in September 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2017 | $300K Seed | — | Endeavor Catalyst, Human Augmentation Syndicate, Jackson Square Ventures, Rumbo Ventures, The ARK Fund, Alexander Torrenegra, Fredrik Björk, Mike Hennessey, Wences Casares | Announced |
InstaFit has raised $300K in total across 1 funding round.
InstaFit's investors include Endeavor Catalyst, Human Augmentation Syndicate, Jackson Square Ventures, Rumbo Ventures, The Ark Fund, Alexander Torrenegra, Fredrik Björk, Mike Hennessey, Wences Casares.
InstaFit is an online personal training platform providing personalized, interactive exercise and nutrition programs through mobile and web apps.[1][4] It offers over 1,500 on-demand workouts, primarily in Spanish, targeting individuals seeking fitness improvements via a subscription model in the e-commerce, fitness, and personal health sectors.[2][3] The platform serves users in Mexico (MX) with a small team of 11 employees, solving accessibility barriers to tailored fitness by delivering easy-to-follow programs.[5][1]
InstaFit has secured funding across 3 rounds, indicating growth momentum in the digital health space, though specific revenue or user metrics remain undisclosed in available data.[3]
Limited public details exist on InstaFit's founders or exact founding year, but it operates as a Mexico-based startup in health, wellness, fitness, and corporate wellness ("Salud Corporativa").[5] The company emerged in the online fitness market, likely spurred by rising demand for digital health solutions post-pandemic, offering subscription access to apps with personalized training and nutrition content.[1][4] Early traction includes multiple funding rounds, signaling investor confidence in its e-commerce and personal health focus, with programs expanding to over 1,500 on-demand workouts in Spanish.[2][3]
InstaFit rides the wave of digital fitness transformation, fueled by remote health trends and growing e-commerce penetration in emerging markets like Mexico.[3][5] Its timing aligns with post-pandemic shifts toward on-demand, language-localized wellness apps, where market forces favor affordable, personalized alternatives to in-person training amid rising health awareness.[1][2] By focusing on Spanish content, it influences the LatAm tech ecosystem, filling gaps in accessible fitness tech and contributing to the broader personalization trend in health apps.
InstaFit is positioned for expansion through additional funding and content growth, potentially scaling its 1,500+ workout library and user base in Spanish-speaking regions.[2][3] Trends like AI-driven personalization and corporate wellness integration will shape its path, enhancing program interactivity and retention.[1][5] Its influence may evolve by partnering with e-commerce platforms or enterprises, solidifying its role in democratizing fitness—echoing its core mission of making personalized training universally accessible.[4]
