Insightin Health

High-Level Overview

Insightin Health is a Baltimore-based healthtech startup founded in 2016 that builds inGAGE™, a SaaS platform using AI and machine learning to eliminate data silos for healthcare payers.[1][2][3] It serves health plans like Medicare, Medicaid, and accountable care organizations (ACOs), solving problems such as low member engagement, poor satisfaction, and inefficient data use by delivering real-time insights for Next Best Action (NBA) workflows that personalize interventions, boost retention, and improve profitability.[1][2][4][5] The platform integrates structured and unstructured data to predict member responses with 99% accuracy, achieve $1.82 PMPM savings in campaigns like Health Risk Assessments (HRAs), and impact over 10M lives through personalized outreach.[2][5][7]

Origin Story

Insightin Health was founded in 2016 by Enam Noor, a marketing analytics expert with 20 years in consumer engagement and a decade in healthcare member optimization.[1][2][4] Noor previously founded Desme, a cloud-based marketing consultancy using big data and ML for business intelligence—named a Top 10 Search Engine Marketing Firm by INC Magazine—and co-founded Insightin Technology for cloud and enterprise software.[2][4] The idea emerged from Noor's experience strategizing Gartner CRM Excellence Award-winning healthcare engagement, addressing data silos and fragmented member experiences.[2] Early traction included raising $12M in funding to expand with Medicare, Medicaid, and ACO providers, plus partnerships like Hometown Health and Drips for HRA completions.[3][4]

Shahriar Iqbal serves as CTO, bringing 10+ years of software architecture for brands like Target, Highmark, Johns Hopkins, Kaiser Permanente, and UPenn, plus managing 20+ developer teams.[2]

Core Differentiators

• AI-Powered Data Ecosystem: inGAGE™ creates a connected hub from siloed data using real-time ML for 360-degree member views, predicting satisfaction and recommending NBAs that combine medical, clinical, cognitive, and social determinants.[1][2][3][5]
• Proven Outcomes: Delivers 99% prediction accuracy, $1.82 PMPM savings on HRA campaigns, and personalized interventions for 10M+ lives, elevating Medicare satisfaction and Medicaid engagement.[2][5][7]
• Ease of Use and Speed: Reduces campaign setup from 10,000 minutes to 10 minutes; simple integration, NIST SP 800-171 compliance for Tricare, and cloud-based on Microsoft Azure.[3][5]
• Personalized Engagement: Enables proactive, rule-based content delivery, telehealth scheduling, and partnerships (e.g., Drips for AI-driven HRAs), shifting focus from admin to outcomes.[3][4][7]

Role in the Broader Tech Landscape

Insightin Health rides the AI-driven personalization wave in healthtech, where payers face rising demands for consumer-centric experiences amid data fragmentation and value-based care shifts.[1][2][4] Timing aligns with big data analytics market growth in healthcare, enabling real-time NBA to close care gaps, manage chronic conditions, and boost equity—critical as Medicare/Medicaid enrollment surges.[4][5] Market forces like regulatory pushes for outcomes (e.g., quality scores) and AI adoption favor it, with compliance like NIST enhancing government-aligned services.[3] It influences the ecosystem by pioneering compliant, scalable platforms that help payers retain members and cut costs, setting standards for predictive engagement in a $multi-billion space.[2][3][4]

Quick Take & Future Outlook

Insightin Health is poised to scale inGAGE™ through its $12M funding, targeting more Medicare/Medicaid/ACO expansion and deeper AI integrations for chronic care and retention.[3][4] Trends like AI ethics, multimodal data (e.g., social determinants), and telehealth will shape it, potentially amplifying PMPM savings and lives impacted amid payer consolidation.[2][5] Its influence may evolve from niche disruptor to ecosystem leader, powering health equity via hyper-personalized actions that redefine member journeys from reactive to predictive. This positions it squarely as the go-to for payers eliminating silos in an AI-accelerated era.[1][6]