Loading organizations...
Insense operates as a platform facilitating the connection between e-commerce brands and creators for the production of user-generated content (UGC) for advertising. The service provides tools for interactive creative briefs, a creator marketplace, and automated payments, enabling the sourcing of mobile-first creatives for platforms like Meta and TikTok Spark Ads. The company supports over 1,400 e-commerce brands and agencies with a network of more than 20,000 vetted creators, operating with a remote team of 50 employees. Insense secured $2.5 million in Pre-Series A funding in 2022 and maintains partnerships with Meta and TikTok for creator initiatives. It was founded in 2016 by Anton Saliukov, Danil Saliukov, and Alexander Fedorenko. Its business model centers on charges for UGC creative sourcing, production, and managed services for brands and agencies.
Insense has raised $4.7M across 3 funding rounds.
Insense has raised $4.7M in total across 3 funding rounds.
Insense is an influencer marketing platform that connects e-commerce brands with vetted creators to produce user-generated content (UGC) for paid social campaigns, such as ads on Meta and TikTok.[1][3][4] It serves mid-sized e-commerce companies and larger clients like McDonald's and Uber, solving the challenge of scaling authentic, mobile-first marketing content without heavy operational overhead by offering a marketplace of over 70,000 responsive creators across 35+ countries, brief templates, automated payments, and lifetime rights to content.[1][3] The platform provides self-service SaaS tools or managed services, with features like Shopify integration for product seeding and fast turnaround—applications within 48 hours and content in 14 days—driving 3x year-over-year revenue growth amid the UGC boom.[1][3]
Insense emerged from early work with photographers, videographers, and micro-influencers around 2016, when creators expressed a need to produce content for brands without posting it organically on their feeds, prompting a pivot to UGC-focused tools.[1] The company raised $2.5 million in a pre-Series A round in 2022 via a pitch deck highlighting its network of over 20,000 creators and 500+ business clients, achieving early traction with major brands and partnerships as an official Meta and TikTok creator initiative partner.[1] Now with 50 remote employees worldwide, it has scaled to 70,000+ creators, emphasizing streamlined workflows that save clients 10x time in operations and 5x in payroll.[1][3]
Insense rides the explosive UGC trend in e-commerce marketing, fueled by post-COVID consumer spending shifts and the demand for authentic, mobile-created ads over polished agency content, amplified by TikTok and Meta's creator economies.[1][3] Its timing aligns with brands' need for scalable, cost-effective campaigns amid rising ad fatigue—offering 48-hour matching and whitelisting speeds up deployment in a market where organic reach has declined.[1][3] By democratizing access to vetted global talent and automating ops, Insense influences the ecosystem by boosting mid-market e-commerce adoption of influencer strategies, fostering a flywheel of creator earnings and brand ROI while partnering directly with platforms to standardize UGC workflows.[1][3][4]
Insense is poised to dominate UGC scaling as AI-driven personalization and short-form video evolve, potentially expanding into AR try-ons or cross-platform automation to capture more of the $20B+ influencer market.[3] Rising e-commerce competition and platform algorithm shifts favoring authentic content will propel demand, with managed services appealing to enterprises while self-serve grows SMB volumes. Its influence may evolve toward a full creator economy hub, integrating analytics and prediction tools—watch for Series A expansion or acquisitions to solidify its edge in a maturing UGC landscape. This positions Insense as a core enabler for brands chasing mobile-first authenticity in social commerce.
Insense has raised $4.7M across 3 funding rounds. Most recently, it raised $3.0M Seed in January 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2022 | $3M Seed | — | 9Yards Capital, Andreessen Horowitz, CRV, Geek Ventures, Incisive Ventures, Thirty Five Ventures, Trestle Partners, Tribe Capital, Unpopular Ventures, Andre Iguodala, Carlos Julio Garcia, David Vélez, Gabriel Braga, Gabriel Jarrosson, Immad Akhund, Odell Beckham JR., Pablo Gonzalez, Philippe Teixeira DA Mota, Ricardo Weder, TOM Blomfield, William Hockey | Announced |
| Nov 1, 2020 | $680K Seed | — | — | Announced |
| Mar 1, 2018 | $1M Seed | — | 9Yards Capital, Acrobator Ventures, Andreessen Horowitz, CRV, Geek Ventures, Incisive Ventures, Thirty Five Ventures, Tribe Capital, Unpopular Ventures, Andre Iguodala, Carlos Julio Garcia, David Vélez, Gabriel Braga, Gabriel Jarrosson, Immad Akhund, Odell Beckham JR., Pablo Gonzalez, Philippe Teixeira DA Mota, Ricardo Weder, TOM Blomfield, William Hockey | Announced |
Insense has raised $4.7M in total across 3 funding rounds.
Insense's investors include 9Yards Capital, Andreessen Horowitz, CRV, Geek Ventures, Incisive Ventures, Thirty Five Ventures, Trestle Partners, Tribe Capital, Unpopular Ventures, Andre Iguodala, Carlos Julio Garcia, David Vélez.
