Infinity Financial Solutions

Infinity Financial Solutions, based in Kuala Lumpur, Malaysia, provides cross-border financial advice and wealth management services to expatriates and internationally mobile professionals across Asia. The firm offers a comprehensive suite of services including investment planning, international retirement and education planning, life and health insurance, and estate planning. Operating on a revenue-based financial services model, the company reported revenue of $22.8 million and employs approximately 114 individuals. They primarily serve high-net-worth individuals, with additional offices in Shanghai, China. Ben Bennett, a founding partner and Finance Director, contributes over four decades of experience in international financial services to the firm. Infinity Financial Solutions was founded in 2004 by its founding partners. Its business model centers on revenue-based financial services model, charging fees for advisory, planning, and wealth management services to expatriate and international client base.

Direct answer: Infinity Financial Solutions appears to be a name used by several small, regionally focused financial firms (ex‑pat wealth managers and advisor support/independent broker‑dealer businesses) rather than a single global investment firm; the most prominent matches are an Asia‑focused expat wealth/advice firm founded in 2004 and a U.S.‑based FINTECH independent broker‑dealer called Infinity Financial Services (founded 2007) that serves independent advisors[3][1].

High‑level overview

• Concise summary: Infinity Financial Solutions (the Asia firm) is a wealth‑management and expat financial‑planning firm offering bespoke retirement, insurance and investment advice to expatriates across Asia, with offices reported in Malaysia, China, Cambodia and Vietnam and a founding date cited as 2004[3][4]. The similarly named Infinity Financial Services (sometimes styled Infinity Financial Services/Infinity Securities) is a Silicon‑Valley‑based fintech independent broker‑dealer and advisor support platform that provides technology, alternative investments and compliance/operations services to high‑net‑worth advisors and independent practices; that entity was founded by Greg B. Gilbert in 2007[1][8].[3][1]

For a firm (investment/advice platform) — distilled points:

• Mission: Empower independent advisors to build thriving practices using tech and compliance support (Infinity Financial Services)[1].
  - Investment/offerings philosophy: Emphasis on combining technology (paperless processing, Salesforce CRM integration) with access to traditional and alternative investments and insurance to serve HNW clients through advisor partners[1].
  - Key sectors: Wealth management, expat financial planning, insurance and alternative investments (depending on the regional entity referenced)[3][1].
  - Impact on the startup/ecosystem: Primarily supports advisor businesses and distribution of financial products rather than direct venture investing; its impact is in enabling advisor scale and product access through fintech tooling and platform services[1].

Origin story

• Asia expat firm: Founded in 2004 to serve expatriates across Asia; public materials present a traditional financial‑planning origin and growth into multiple country offices and partnerships with insurers and offshore banks[3][4].
  - U.S. / Silicon Valley firm: Greg B. Gilbert founded Infinity Financial Services in 2007 after a career as a registered principal and financial advisor at LPL Financial, building a boutique independent broker‑dealer offering technology (the “8financial Platform”), compliance and advisor practice management[1].[1]

Core differentiators

• For the Asia expat firm (Infinity Financial Solutions):
• Focused niche: Expatriate financial planning and cross‑border wealth management expertise in Asian markets[3].
  - Partner network: Claimed exclusive arrangements with insurers, offshore banks and product providers to construct customised plans for clients[3].
  - Local presence: Offices across multiple Asian jurisdictions to serve mobile clients[3].
• For the U.S. fintech broker‑dealer (Infinity Financial Services / Infinity Securities):
• Tech integration: Paperless processing integrated with Salesforce CRM and a dedicated platform (branded 8financial Platform) aimed at advisor workflow efficiency[1].
  - Advisor support model: Emphasis on compliance, fee processing and practice management to enable independent advisors to scale[1].
  - Boutique + scale claim: Positions itself as boutique in culture but technologically competitive with larger broker‑dealers[1].

Role in the broader tech/finance landscape

• Trend alignment: Both entities ride the broader trends of (a) increased demand for specialized wealth services for globally mobile clients and (b) platformization of advisor services via fintech stacks that automate compliance, CRM and fee processing[3][1].
  - Timing: Growth of expat populations and cross‑border wealth flows in Asia increases demand for specialist advisers, while independent advisory models and digital onboarding/compliance tools are expanding in the U.S. advisor market, creating demand for small broker‑dealers with strong tech[3][1].
  - Market forces helping them: Regulatory complexity for cross‑border planning (creates need for specialist advice), fee compression at larger institutions (drives advisors toward independence), and accelerating digital adoption in advisor workflows[3][1].
  - Influence: These firms influence the ecosystem mainly through distribution and advisor enablement rather than direct venture capital or product innovation at scale; their leverage is in channeling financial products and improving advisor productivity[1][3].

Quick take & future outlook

• Near term for the Asia expat firm: Continued demand for bespoke expat planning should sustain growth if the firm maintains local licenses, insurer/offshore partnerships and adapts to evolving tax/regulatory changes affecting expats[3].
  - Near term for the U.S. advisor platform: Success depends on continued investment in workflow automation, regulatory tech, and expanded alternative investment access to keep independent advisors on the platform[1].
  - Trends to watch: Cross‑border tax/regulatory shifts affecting expats, consolidation among independent broker‑dealers, increasing client demand for fee transparency, and continued CRM/platform integration (Salesforce + vertical fintech stacks)[3][1].
  - How influence might evolve: If either entity scales its tech or partner networks, it could become a meaningful consolidator in its niche (advisor enablement or expat wealth planning); otherwise it will likely remain a regional specialist supporting advisor/client needs[1][3].

Notes, caveats and sources

• “Infinity Financial Solutions” is not a single unique global firm in public records; the name is used by multiple regional businesses (Asia expat wealth firm, Canadian advisory teams, and similarly named U.S. broker‑dealer Infinity Financial Services) and company details vary by jurisdiction[3][5][1][4].
  - Key source documents used: company About pages and regulatory listings for the U.S. broker‑dealer and company profiles for the Asia firm[1][3][8]. If you want, I can:
• Produce a one‑page profile focused only on one specific entity (please indicate which country/URL), or
  - Cross‑check registration/licensing (e.g., Companies House, local regulator or FINRA BrokerCheck) for a single named entity.