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INDYA, operated by High Street Essentials Pvt Ltd, is a Noida, Uttar Pradesh, India-based women's ethnic wear brand that blends traditional Indian styles with contemporary Western accents in dresses, formal, and festive attire. The company also offers jewelry, footwear, and accessories through a direct-to-consumer model. It employs between 101 and 150 individuals and recently raised Rs 50 crore in funding, primarily equity, in 2024. INDYA achieved EBITDA profitability in April 2024, with the brand growing over 30% year-on-year. Notable investors include Sangita Jindal (JSW Foundation), SRF Group, Krishna Bodanapu (Cyient Technologies), and Timmy Sarna (Pure Home + Living). The organization was founded in 2012 by Shivani Poddar and Anurag Murali. Its business model centers on direct-to-consumer sales of fashion products via online and planned offline stores, funded by equity and debt infusions from investors.
INDYA has raised $1.0M across 1 funding round.
INDYA has raised $1.0M in total across 1 funding round.
INDYA is a sports technology company founded in 2014 in Valencia, Spain, specializing in personalized nutrition planning and real-time dietary adjustments to enhance athletic performance.[1][2] It serves athletes of all levels—from amateurs to professionals—through mobile apps and an online platform that tailor nutrition to training schedules and goals, solving the problem of optimizing diet for peak performance and daily health improvements.[1][2] The company has raised $1.02M in total funding, with its latest round being a $20K business plan competition prize about five months ago, and shows positive momentum with a Mosaic Score increase of +89 points in the past 30 days, indicating improving financial health and market potential.[1]
INDYA was founded in 2014 in Valencia, Spain, by a team of nutritionists, product designers, and developers passionate about sports, nutrition expertise, and digital business development.[1][2] The idea emerged from a desire to leverage technology to make nutrition impactful, helping people from everyday users improving their routines to elite athletes preparing for high-level challenges.[2] Early traction built over eight years (as of recent data) by focusing on user-centric apps that provide personalized dietary planning and awareness of nutrition's effect on performance, gaining trust from global athletes.[2]
INDYA rides the wave of sports tech and personalized health, where AI-driven nutrition apps meet rising demand for performance optimization amid growing amateur and pro athletics participation.[1][2] Timing aligns with post-pandemic fitness booms and wearable tech integration, amplifying data for real-time dietary insights—market forces like expanded global sports events and health awareness favor scalable digital nutrition over traditional consulting.[2] It influences the ecosystem by democratizing elite-level nutrition, fostering a community of data-informed athletes and potentially partnering with wearables or teams for broader adoption.
INDYA's path forward likely involves scaling its apps with AI enhancements for predictive nutrition, deeper integrations with fitness trackers, and expanded global reach beyond Spain.[1][2] Trends like AI personalization in health tech and booming sports analytics will propel growth, especially as funding momentum builds. Its influence could evolve from niche performer to ecosystem player, powering athlete success worldwide and tying back to its core mission of tech-nutrition synergy for peak human potential.[1][2]
INDYA has raised $1.0M in total across 1 funding round.
INDYA's investors include Draper B1, Plug & Play Ventures, Baron Davis, Michael Dell.
INDYA has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in October 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2022 | $1M Seed | — | Draper B1, Plug & Play Ventures, Baron Davis, Michael Dell | Announced |
