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Key people at Incapto Coffee.
Incapto Coffee is a Barcelona, Spain-based company that provides specialty coffee subscriptions and super-automatic coffee machines to individuals and businesses, emphasizing sustainability and fresh, traceable beans. The B-Corp certified firm serves over 20,000 B2C customers and more than 2,000 B2B workplaces and HoReCa businesses, achieving over €7 million in turnover in 2023. In March 2024, Incapto Coffee secured €6 million in funding, led by P101, with participation from JME Ventures, Atresmedia, and Bynd. This followed an earlier €700,000 round in 2021, and the company's investor base also includes the Drago family office. Incapto Coffee was founded in 2020 by Francesc Font, Joaquim Mach, and Beatriz Mesas. Its business model centers on subscription-based sales of specialty coffee and super-automatic coffee machines, with revenue from coffee, machines, and ongoing subscriptions, also offers technical assistance and warranties.
Incapto is a Spanish specialty coffee company founded in 2020, offering freshly roasted whole-bean coffee and super-automatic bean-to-cup machines that grind on demand to deliver premium brews without capsules or waste.[1][2][3] It serves coffee enthusiasts and households seeking high-quality, sustainable alternatives to traditional capsule systems, solving problems like environmental waste, poor flavor from torrefacto coffee, and unfair supply chains by democratizing specialty coffee through direct sourcing from small farmers in over nine origins, daily roasting in Barcelona, and flexible subscriptions.[2][3][4] As a certified B Corporation since April 2023 with an 83.6 B Impact Score, Incapto emphasizes sustainability, fair pricing for growers, and positive stakeholder outcomes, generating revenue from coffee beans, machines (EUR 279–6485), and accessories while operating in Spain, France, and Portugal.[4][6]
The company has gained early traction through its "good coffee revolution," promoting convenience, aroma retention, and ethical practices, with customizable plans and positive customer feedback highlighting its barista-level quality from regions like Peru, Ethiopia, and Mexico.[2][3]
Incapto was founded in 2020 in Catalonia, Spain, by Francesc Font, Bea Mesas, and Joaquim Mach, driven by their shared passion for coffee and a vision for a more sustainable world.[2][4] The idea emerged from frustration with dominant capsule coffee systems and torrefacto (sugar-coated) roasts, which produce waste and compromise quality; the trio aimed to create a functional, economical alternative combining specialty whole-bean coffee with on-demand grinding machines.[2] Early momentum came from their commitment to direct farmer relationships, daily roasting, and B Corp certification in 2023, backed by initial investment from P101, positioning them as an innovative startup reshaping coffee consumption.[1][5]
Incapto rides the wave of sustainable consumer tech and direct-to-consumer (D2C) models in food & beverage, blending IoT-enabled appliances with ethical supply chains amid rising demand for eco-friendly alternatives to single-use plastics like coffee pods.[2][5] Timing aligns with global shifts toward circular economies and B Corp growth, as consumers prioritize climate-conscious brands—evidenced by Incapto's high impact scores in resource conservation and fair trade.[4] Market forces favoring it include Europe's push for reduced waste (e.g., EU single-use plastic directives) and specialty coffee's boom, where direct sourcing disrupts intermediaries; by influencing home brewing norms, Incapto contributes to a "responsible coffee world," inspiring similar startups in sustainable food tech.[1][2][5]
Incapto is poised for expansion across Europe, leveraging its subscription model, machine sales growth, and B Corp credibility to capture share from capsule giants, with potential in B2B (offices, cafes) and new origins.[3][6] Trends like AI-optimized roasting, further waste-reduction tech, and climate-resilient farming will shape its path, amplifying influence as sustainability mandates tighten. As a startup proving premium coffee can be everyday and ethical, Incapto exemplifies how passion-driven innovation delivers a "better way," sustaining its revolution in a flavor-obsessed, planet-aware market.[2][5]
Key people at Incapto Coffee.
