in rebus corporate finance GmbH

In rebus corporate finance GmbH is a Berlin, Germany-based M&A advisory firm specializing in sell-side mandates for equity financing rounds and company sales. The firm provides comprehensive support to startups and small and medium-sized enterprises (SMEs) throughout the transaction lifecycle, encompassing financial planning, valuations, investor marketing, due diligence coordination, and negotiation strategies. With a strong emphasis on ensuring optimal strategic fit, in rebus corporate finance leverages over 15 years of M&A experience to meticulously connect companies with suitable buyers and investors. Managing Director Peter Guggi, who leads the firm, brings prior operational experience from diverse sectors including sporting goods, IT/data storage, media/publishing, and telecoms equipment, informing their specialized advisory approach. Founded in 2017 by Peter Guggi, the firm primarily generates revenue through transaction advisory fees for its M&A and fundraising mandates, serving a broad range of clients seeking capital or exit opportunities.

In Rebus Corporate Finance GmbH is a Berlin‑based M&A and corporate‑finance advisory firm that supports startups, small and medium‑sized enterprises with equity financings, private placements and company sales (M&A). [5]

High‑level overview

• Mission: Provide hands‑on M&A and equity‑financing advisory to founders and SMEs, guiding deal documentation, investor/buyer identification and negotiation through to closing (without providing tax or legal advice). [5][2]
  - Investment philosophy: Not an investor—operates as a sell‑side and fundraising advisor that prepares transaction documents, refines financial plans and connects clients with strategic buyers or private‑equity investors. [5][2]
  - Key sectors: Works across manufacturing, e‑commerce and software among other SME sectors (site case studies include a pet‑food manufacturer, e‑commerce seller and software company). [2][3][4]
  - Impact on the startup ecosystem: Acts as an intermediary that professionalizes early fundraising and exits for Berlin‑area SMEs and startups, shortening time to investor LOI and supporting due diligence readiness. [2][5]

Origin story

• Founding year & key partners: The public website does not list an explicit founding year or a full partner roster; the firm presents itself as a Berlin M&A consultancy focused on growth and change. [5]
  - Evolution of focus: The firm’s project pages and case studies show an emphasis on modular advisory services—project start & analysis, documentation, buyer/investor approach, support during due diligence and preparation for signing/closing—indicating experience across both equity raises and company sales. [5][2]
  - How the idea emerged / early traction: Case studies on the site describe early transactional work (e.g., preparing financial plans, running commercial due diligence processes and securing preliminary agreements) that illustrate the firm’s practical, transaction‑driven beginnings. [2][3]

Core differentiators

• Practical transaction workflow: A concrete, stepwise process for transactions (project start, documentation, buyer/investor approach, presentations/negotiations, DD support, preparation for signing/closing). [5]
  - Sector‑agnostic SME focus: Tailors M&A and capital‑raise work specifically to SMEs and startups rather than only to large corporates. [5][2]
  - Hands‑on preparation: Emphasis on preparing transaction‑relevant documents and revising financial planning and company presentations in cooperation with founders. [2][4]
  - Buyer/investor sourcing and deal navigation: Claims active identification of buyers/investors and negotiation support through LOI and closing phases. [2][5]

Role in the broader tech landscape

• Trend alignment: Serves the ongoing need for professional advisory at the SME/startup level as Berlin’s tech and manufacturing startups seek growth capital or strategic exits; timely because investor interest and consolidation activity remain important for scaling SMEs. [5][2]
  - Market forces: Pressure on founders to demonstrate readiness for due diligence and credible financial planning increases demand for advisers who can package companies for private equity or strategic buyers. [2]
  - Influence: By professionalizing deal preparation and shortening the road to LOI, the firm helps more SMEs access growth capital or exit opportunities, indirectly strengthening the local startup exit market. [2][5]

Quick take & future outlook

• Near term: Likely to continue serving Berlin‑area founders and SMEs with equity raises and M&A, leveraging case‑by‑case mandates rather than operating as a capital provider. [5][2]
  - Trends that will shape it: Continued investor scrutiny, demand for robust commercial due diligence and the need for digital transaction materials (data rooms, financial models) will keep advisory services in demand. [2][5]
  - How influence might evolve: If the firm publicizes partner credentials or expands sector case studies, it could broaden its reach beyond Berlin SMEs and win larger mid‑market mandates; without that, it will remain a specialized boutique adviser for SMEs. (This forward projection is an inference based on the firm’s current public positioning and casework.) [5][2]

Notes and limitations

• Public information is limited: The firm’s site provides multiple case studies and a clear service process but does not publish a detailed partner list, founding date or a full transaction track record on the public pages consulted, so some biographical and track‑record details are not available in the cited sources. [5][2]