Loading organizations...
IMRSV, based in Stockholm, Sweden, develops immersive 3D solutions, including augmented, mixed, and virtual reality, designed to overlay digital data onto physical environments. Its flagship product, HoloMaint, is a mobile solution that visualizes complex facility management data collected from IoT sensors, helping organizations reduce operational costs and carbon footprint. The company operates as a B2B enterprise software provider, primarily serving clients in connected facilities management and enterprise data analytics sectors. IMRSV has validated over $1 million in contracts and maintains a lean team of 1-10 employees. While the organization has diversified into other units, specific lead investors, portfolio companies, or major customers for its core XR technology business are not publicly disclosed. The company was founded in 2015. Its business model centers on B2B/Enterprise software, generates revenue through software solutions with market validation of over $1M in contracts.
IMRSV has raised $810K across 1 funding round.
IMRSV has raised $810K in total across 1 funding round.
IMRSV has raised $810K in total across 1 funding round.
IMRSV's investors include BoxGroup, Craig Shapiro, ENIAC Ventures, Fifth Wall, First Round Capital, Foundation Capital, Lowercarbon Capital, MI Ventures, Practical Venture Capital, SciFi VC, Aaron Patzer, Amer Rehman.
IMRSV has raised $810K across 1 funding round. Most recently, it raised $810K Seed in September 2011.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2011 | $810K Seed | — | BoxGroup, Craig Shapiro, Eniac Ventures, Fifth Wall, First Round Capital, Foundation Capital, Lowercarbon Capital, MI Ventures, Practical Venture Capital, SciFi VC, Aaron Patzer, Amer Rehman, Dave Pell, DON Hutchison, Farhad Mohit, JAY Weintraub, MAC Harman, Matt Mazzeo | Announced |
IMRSV Data Labs (operating as anvil.ai) is a technology company specializing in AI, machine learning, and data analytics tools for government agencies, defense contractors, and public safety sectors.[2][3][7] It builds products like the ANVIL Suite, which enhances knowledge work through automation and analytics, and ANVIL Speech for offline voice-to-voice translation, addressing challenges in high-stakes environments such as national security and public safety.[2][7] The company solves problems like data overload and real-time decision-making by providing transparent, actionable intelligence, with a mission to "make the world a better place" through advanced tech that saves lives and improves safety.[3][6] Growth includes a pivot from services to scalable software products, doubling headcount in under two years amid surging demand for AI in defense and security.[3]
Note: Search results also reference IMRSV Studios AB, a separate Swedish firm founded in 2015 developing immersive AR solutions like HoloMaint for facility management via IoT data visualization, but the query aligns most closely with IMRSV Data Labs based on prominence and context.[1]
IMRSV Data Labs was founded in 2013 in Ottawa, Canada, by CEO Sam Witherspoon and CFO Bennet Brown, initially as a service business in analytical tools and automation.[2][3] The idea emerged amid shifts in public safety and security, where big data and AI became essential for governments; the founders leveraged machine learning expertise to build products tackling complex, real-world problems.[3] Early traction came from serving defense and government clients, leading to a pivotal pivot to product development—creating the ANVIL Suite and expanding capabilities—which doubled the team size in less than two years and introduced specialized roles amid rapid scaling challenges typical of high-growth startups.[3]
IMRSV rides the wave of AI and big data integration in public safety, defense, and national security, where evolutionary shifts demand tools for real-time threat detection and intelligence amid rising geopolitical tensions and data explosion.[3][7] Timing is ideal as governments increasingly rely on machine learning for citizen safety, with market forces like defense tech investments and AI adoption favoring specialized platforms over generalist solutions.[2][3] It influences the ecosystem by pioneering transparent, mission-critical AI—partnering with tech firms and contractors—while addressing scaling pains that many startups face, setting a model for service-to-product transitions in secure, high-stakes domains.[3][6]
IMRSV Data Labs is poised for expansion as AI platforms like anvil.ai penetrate deeper into defense and public safety, potentially through government contracts and international alliances amid escalating global security needs.[2][3][7] Trends like edge AI, real-time analytics, and ethical data transparency will shape its trajectory, enabling further product innovation such as advanced threat prediction tools. Its influence may evolve from niche innovator to ecosystem leader, empowering allies with life-saving tech—reinforcing its core mission to blend cutting-edge AI with human impact in an increasingly data-driven world.[3][6]
