Imagr

Imagr, based in Auckland, New Zealand, develops vision-only SmartCart technology for retailers, utilizing advanced AI image recognition to enable autonomous, contactless checkout without barcodes or lines. This system allows shoppers to connect their phone to a smart cart, track items in real-time, and pay automatically upon exit, with retailers owning and scaling the solution themselves. The company has secured north of $1 million NZD in investment from Sage Technologies, an entity associated with Harald McPike and Michael Boocher, and has reported 2 employees. Imagr's technology was trialed by New Zealand supermarket operator Foodstuffs in 2019 and later partnered with H2O Retailing Corporation for a rollout in Osaka, Japan, creating what was announced as the world's largest vision-only autonomous checkout deployment. Founded in November 2015 by William Chomley, Imagr initially began operations in Sydney, Australia, before relocating its headquarters.