Imagination Machine

Imagination Machine operates as a startup studio, specializing in the co-creation, acceleration, and financing of ventures dedicated to generating positive social and environmental impact. The firm applies a structured approach, leveraging internal expertise across user research, product development, design, technology, talent acquisition, operations, marketing, and finance. This integrated model supports the development of new companies from conception, aiming to cultivate "impact champion" startups.

The studio is driven by Rob Spiro and Émilie Abel, who established the current iteration of the company with the conviction that entrepreneurship serves as a powerful catalyst for positive global change. Their work began approximately five years ago, leading to the co-founding of several startups. The core insight involves systematically nurturing early-stage businesses focused on addressing critical societal and ecological challenges across Europe.

Imagination Machine primarily engages with idealistic entrepreneurs and nascent startups seeking support to develop their impact-driven business models. The studio's vision centers on building the next generation of mission-aligned companies that contribute to a more sustainable and equitable future. It aims to scale its portfolio, actively working to co-found additional impact champion startups in the coming years.